B2B Growth
Inside a Coaching Call to Improve a Speaker's Signature Opener
•January 9, 2026
Original Description
A look inside my public speaking accelerator, Design My Signature Talk.
Enroll at https://jayacunzo.com/signaturetalk
You'll see Brian Piper deliver his brand new signature story as a reliable opener of his brand new signature talk that we developed in the cohort. He used this material to get 3 brand new client leads from his first attempt.
Brian is a marketing consultant and an author who works with people in higher ed. He helps them embrace AI and become more analytical and data led. But for years, he struggled with developing a SIGNATURE speech, instead building new talks every talk. He also struggled to draw from a major source of ideas and identity and stories in his life, refusing to put that material on stage -- a problem we navigated in the cohort to finally crack the code on a stronger opening story for him.
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