CEO of Brooks Macdonald Joins PIMFA Board of Directors

Why It Matters

Montague’s expertise will shape PIMFA’s policy influence, strengthening advocacy for asset managers and investors. It highlights the sector’s move toward more coordinated regulatory engagement.

Key Takeaways

• Andrea Montague becomes PIMFA board member, effective April 2026.
• Montague previously CFO, now CEO of Brooks Macdonald since Oct 2024.
• Brings risk, finance, audit experience from Aviva, Royal London, Standard Life.
• Strengthens PIMFA's advocacy for UK long‑term savings and asset management.

Pulse Analysis

The Personal Investment Management & Financial Advice Association (PIMFA) serves as the collective voice for the UK’s long‑term savings and wealth‑management sector, lobbying regulators, shaping policy, and providing research to its members. In recent years, the industry has faced heightened scrutiny over fee transparency, sustainability mandates, and the shift toward digital advice platforms. Strengthening the board’s expertise is therefore critical, as PIMFA seeks to navigate a regulatory environment that increasingly emphasizes consumer protection and ESG integration.

Andrea Montague’s appointment brings a rare blend of finance, risk, and audit leadership. After a decade at Aviva as group chief risk officer and senior finance roles at Royal London and Standard Life, she rose to chief financial officer of Brooks Macdonald in 2023 and was promoted to CEO in October 2024. Under her stewardship, Brooks Macdonald reported a return to positive net flows, with assets under management climbing to roughly £20.1 billion—about $25 billion—signaling operational resilience that PIMFA hopes to replicate across its membership.

Montague’s presence on the board is likely to sharpen PIMFA’s advocacy on issues such as capital adequacy, data‑driven advice, and the integration of climate‑risk metrics into portfolio construction. For asset managers, her insight could translate into clearer guidance on regulatory compliance and a stronger platform for influencing future legislation. Investors stand to benefit from a more coordinated industry stance that prioritises transparency and long‑term value creation, reinforcing the UK’s position as a leading hub for sustainable wealth management.