Flying Tiger Appoints New CEO to Bolster International Growth

Why It Matters

The leadership change reinforces Flying Tiger’s commitment to scaling its franchise model worldwide, a key driver of revenue and market share in the competitive variety‑store sector.

Key Takeaways

• Jens Mikkelsen becomes Flying Tiger group CEO
• He previously led international franchise expansion since 2021
• Martin Jermiin stays on Zebra A/S board
• Focus remains on disciplined execution and global footprint
• Internal succession ensures continuity and stability

Pulse Analysis

Flying Tiger Copenhagen’s CEO transition arrives at a pivotal moment for the European‑origin variety retailer. By promoting Jens Aarup Mikkelsen, a veteran of the company’s international operations, the firm signals confidence in an insider who already understands its brand DNA and growth playbook. Mikkelsen’s track record—particularly the 2021‑onward franchise rollout outside Europe—offers a proven blueprint for replicating the fast‑moving, low‑price model in new markets. The continuity of leadership also reassures investors and partners that strategic priorities will not be disrupted, preserving momentum built over the past seven years under Martin Jermiin.

The new CEO’s mandate centers on expanding Flying Tiger’s global footprint through disciplined execution and franchise partnerships. The retailer’s franchise model, which leverages local operators to reduce capital exposure while maintaining brand consistency, aligns with broader retail trends favoring asset‑light growth. Mikkelsen’s experience navigating diverse regulatory environments and supply‑chain complexities positions the company to accelerate store openings in high‑growth regions such as Asia‑Pacific and the Middle East. By deepening its presence in these markets, Flying Tiger can capture rising consumer demand for affordable, design‑forward products, diversifying revenue streams beyond its mature European base.

Industry observers view the appointment as a bellwether for the variety‑store segment, where scale and agility are increasingly critical. Competitors like Dollar General and Daiso are also pursuing aggressive international franchising, intensifying competition for shelf space and consumer attention. Flying Tiger’s emphasis on creativity, energy, and a clear strategic direction under Mikkelsen could set a benchmark for brand differentiation in a crowded space. As the retailer leverages its strong fundamentals and expands its franchise network, it may unlock new growth engines that sustain long‑term shareholder value while reshaping the global discount‑retail landscape.