KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion

Why It Matters

The leadership change positions KIVI to capture rapid FAST growth in Latin America, offering advertisers a scalable, premium‑content ad inventory. This could reshape regional ad‑tech dynamics and accelerate revenue for content owners.

Key Takeaways

• Felipe Cortelezzi becomes KIVI CTV CEO.
• KIVI partners with Lionsgate for Mexico, Brazil titles.
• Exclusive CTV monetization partner for SOFA DGTL in LATAM.
• FAST market accelerating across Latin America and US Hispanics.
• KIVI aims to scale revenue via end‑to‑end AdTech.

Pulse Analysis

The FAST sector is experiencing a surge across Latin America, driven by rising broadband penetration and consumer appetite for free, ad‑supported streaming. Advertisers are shifting budgets from traditional linear TV to addressable CTV inventory, seeking measurable outcomes and premium brand environments. KIVI CTV’s platform, which integrates content rights management, yield optimization and real‑time analytics, is uniquely positioned to meet this demand, especially as regional broadcasters look to monetize extensive libraries without compromising viewer experience.

Cortelezzi’s appointment signals a strategic pivot toward aggressive revenue scaling. His track record at Paramount and Pluto TV involved building high‑growth ad‑tech operations, negotiating large‑scale content deals, and optimizing programmatic workflows. By aligning his expertise with KIVI’s existing partnerships—such as the exclusive agreement with SOFA DGTL and the Lionsgate licensing arrangement—the company can accelerate rollout of new FAST channels, expand into underserved U.S. Hispanic markets, and enhance yield across its premium IP portfolio.

For advertisers and investors, KIVI’s expansion offers a compelling proposition: access to a curated slate of iconic titles like Lionsgate films, Porta dos Fundos, and Turma da Mônica, combined with sophisticated demand‑side integration. This convergence of premium content and data‑driven ad delivery is expected to boost CPMs and improve campaign ROI. As the LATAM ad‑tech ecosystem matures, KIVI’s end‑to‑end solution may become a benchmark for scalable, cross‑border streaming monetization, attracting further capital and partnership opportunities.