Telefónica Appoints Gómez as Movistar Plus+ CEO

Why It Matters

The appointment signals tighter operational control and stronger financial oversight for Movistar Plus+, positioning the platform to better compete in Spain’s crowded OTT market. It also reflects Telefónica’s focus on consolidating core assets after a wave of Latin American divestitures.

Key Takeaways

• Alfonso Gómez named CEO of Movistar Plus+.
• Replaces Daniel Domenjó after just over a year.
• Telefónica sold assets in six Latin American countries.
• Movistar Plus+ gained 278,000 subscribers, 7.9% growth.

Pulse Analysis

Telefónica’s selection of Alfonso Gómez as Movistar Plus+ chief executive underscores a strategic pivot toward disciplined cost management and revenue growth. Gómez, a two‑decade veteran who steered the company’s Colombian operations and later the broader Hispanoamérica division, brings deep familiarity with the telco’s regional challenges. His appointment follows a series of asset sales in Argentina, Peru, Colombia, Ecuador, Uruguay and Mexico, leaving Venezuela as the sole remaining foothold in Latin America. By installing a leader with a proven track record in operational turnarounds, Telefónica aims to tighten financial oversight and align the streaming service more closely with its core telecommunications business.

The leadership change arrives at a pivotal moment for Movistar Plus+, which reported 3.9 million subscribers at the end of 2025, bolstered by a net addition of 278,000 users and a 7.9% growth rate. This subscriber momentum reflects the platform’s expanding IPTV and OTT offerings, yet the market remains fiercely competitive, with rivals such as Netflix, Amazon Prime Video, and local players vying for viewer attention. Gómez’s mandate includes leveraging Telefónica’s broadband infrastructure to enhance content delivery, improve churn rates, and explore bundled packages that tie streaming services to mobile and fixed‑line contracts.

Beyond immediate operational concerns, the appointment signals a broader cultural shift within Telefónica’s senior ranks. Chairman Marc Murtra has been orchestrating a series of executive reshuffles to streamline decision‑making and reinforce a unified strategic vision across the group’s diverse businesses. Gómez’s deep internal experience and regional perspective position him to navigate the delicate balance between content innovation and fiscal prudence, a combination that could determine Movistar Plus+’s ability to capture a larger share of Spain’s growing streaming audience.