Talent and Innovation in Community Banking

In this ABA Banking Journal episode, Adam Metz, newly appointed CEO of Orstown Bank, outlines the institution’s deep roots in community banking. With over 30 years in the industry and a decade at Orstown, Metz emphasizes a relationship‑driven model that serves South Central Pennsylvania, Greater Maryland, and a diverse client base spanning healthcare, professional services, transportation, nonprofits, and consumer banking. He highlights the ongoing challenge of understanding each client’s unique pressures—whether rising oil prices or tariff impacts—and positioning the bank as a trusted advisor.

Technology and innovation are presented as enablers, not replacements, for personal service. Orstown has created a dedicated innovation group tasked with monitoring banking trends and translating data into client‑facing tools. The bank is actively exploring artificial intelligence to automate back‑office processes, reduce compliance burdens, and deliver tailored solutions faster. By leveraging AI and integrated data platforms, Orstown aims to free staff for higher‑value relationship work while improving operational efficiency and the overall customer experience.

Talent development sits at the core of the bank’s growth strategy. Metz describes a culture where the best ideas win, encouraging employees to contribute, receive continuous learning opportunities, and have their feedback heard. This merit‑based approach, combined with investment in career pathways, helps retain skilled staff essential for delivering personalized service. Looking ahead, Metz is optimistic that the blend of relationship banking, data‑driven technology, and a motivated workforce will sustain community banks’ relevance over the next decade.