Scott Livingston, CEO of Tooru Plc, on How £980k Fundraising Supports Sales Growth

Why It Matters

The raise reduces near‑term refinancing risk and buys Tooru time and resources to accelerate sales, promotions and distribution expansion while pursuing accretive, low‑cash acquisitions that could materially boost revenue. That positioning could strengthen its growth trajectory and investor returns if repeat consumer demand proves sustainable.

Summary

Tooru Plc raised just under £1.0m in a placement combining institutional and retail participation via the Winterflood platform to strengthen its balance sheet, fund head‑office costs, and provide working capital for its Polson brand as demand grows. CEO Scott Livingston said the raise was conducted at market price without discounts or warrants, intended to give the group a longer runway and marketing firepower rather than immediate cash‑heavy acquisitions. The company also highlighted recent refinancing activity — a £3.9m Shawbrook facility for Javella — and stressed that future M&A would likely be structured with paper or loan notes targeting established, cash‑strained brands the group can manufacture and scale. Management pointed to distribution wins in Tesco and Asda and said the funds will support inventory, promotions and expanded retail visibility.

Original Description

Tooru Plc (TOO), the AIM-listed health and wellness brand, has recently completed a placing and WRAP retail offer raising £980,000 (gross) alongside the issue of conversion shares.

CEO, Scott Livingston, joins John Hughman to explain the rationale behind the fundraise and how this new capital will be deployed.

In this interview, investors will hear:

- Why the company chose to strengthen the balance sheet now

- How the £980,000 was raised across a placing, WRAP retail offer and conversion of shares with further director participation

- Why management deliberately avoided offering an attractive discount or attached warrants to the placing shares

- How the calibre of long-term institutional backers has improved alongside the increased retail participation via the Winterflood WRAP platform

- How funds will support working capital at Pulsin, investment in marketing and promotions, and additional “firepower” as new distribution channels come on stream

- Why the group’s focus on repeat purchase orders and improving product and process quality will become the true drivers of sustainable growth

- How the acquisition strategy is evolving and where and when operational expertise can unlock future value

- What investors should expect next

Reasons to add Tooru Plc to your watchlist:

- Strengthened financial position: Approximately £980,000 raised to strengthen the balance sheet and provide additional working capital

- Disciplined capital markets strategy: Funds raised at market price, without deep discounting or warrants, signalling confidence in the current valuation

- Growing retail footprint: Distribution expansion across major UK supermarkets, with a clear focus on brand quality and repeat purchase orders

- Active acquisition pipeline: Active review of complementary brands where Tooru can leverage its manufacturing, distribution and marketing capabilities

- Aligned leadership: Founder-led management with meaningful personal investment and long-term commitment to value creation

Scott Livingston, Chief Executive Officer of Tooru Plc, was interviewed by John Hughman for focusIR.

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