Demanding Interiors, Meet Noravant. Interface’s PVC-Free Rubber Flooring Offers Design Flexibility and High Performance

Why It Matters

Noravant gives designers high‑performance, aesthetically versatile flooring for demanding spaces while advancing the industry’s shift toward PVC‑free, low‑carbon building materials.

Key Takeaways

• First woodgrain design in rubber flooring
• PVC‑free, 10% recycled, bio‑based content
• Service life up to 35 years, chemical resistant
• Supports Interface’s carbon‑negative 2040 target
• Available now in Americas, select EMEA markets

Pulse Analysis

The flooring market is increasingly scrutinizing PVC due to health and environmental concerns, prompting architects and specifiers to seek alternatives that do not compromise durability. Interface’s noravant arrives at a pivotal moment, offering a resilient solution that eliminates PVC while retaining the high‑traffic performance required in hospitals, schools, and commercial hubs. By leveraging its 70‑year rubber expertise, the company delivers a product that meets stringent chemical‑resistance standards and simplifies maintenance, positioning noravant as a compelling choice for facilities aiming to reduce lifecycle costs.

Design flexibility has long been a limitation for rubber flooring, which traditionally favored utilitarian looks. Noravant timber breaks that mold with a realistic oak grain finish that aligns with biophilic design trends, enhancing occupant well‑being in spaces such as patient rooms and classrooms. The multi‑layered construction, featuring ShieldForm surface technology, ensures the aesthetic does not sacrifice functionality; the flooring resists stains, chemicals, and wear, supporting a projected 35‑year service life. This combination of visual appeal and performance opens new opportunities for designers to specify rubber in premium interior applications.

Sustainability is woven into noravant’s DNA. The product incorporates 10% post‑industrial recycled content, bio‑based polymers, and is designed for end‑of‑life recycling at Interface’s German facility, contributing to a circular economy. Its low carbon footprint aligns with Interface’s ambitious goal to be carbon‑negative by 2040 without relying on offsets, and the Cradle to Cradle Silver certification validates its environmental credentials. As green building standards tighten, noravant equips specifiers with a credible, high‑performance option that supports LEED, WELL, and other certification pathways, reinforcing Interface’s leadership in eco‑conscious flooring solutions.