Nearly Half of US Adults Have Considered Secondhand Tech, CNET Finds. Here's What's Motivating Them

Why It Matters

The shift toward refurbished tech signals a growing demand for affordable, sustainable electronics, reshaping retailer strategies and potentially reducing e‑waste across the U.S. market.

Key Takeaways

• 48% of U.S. adults considered refurbished tech in the past year.
• Millennials (57%) and Gen Z (56%) lead the interest across generations.
• Cost‑effectiveness (31%) and high prices of new models (25%) drive purchases.
• Environmental concerns motivate 15% of adults to choose second‑hand devices.

Pulse Analysis

The rising interest in refurbished technology reflects broader economic pressures on American consumers. With inflation and stagnant wages making flagship devices like the iPhone 16 or Apple Watch Series 11 cost‑prohibitive for many, shoppers are turning to certified second‑hand markets that promise up to 30% savings. This price sensitivity is especially pronounced among Millennials and Gen Z, who grew up with rapid product cycles and are accustomed to hunting online deals. Their willingness to accept minor cosmetic imperfections in exchange for lower total cost of ownership is reshaping demand curves for both legacy and latest‑generation gadgets.

Beyond price, environmental stewardship is emerging as a tangible purchase driver. Approximately 15% of respondents cite e‑waste reduction as a reason to buy refurbished, aligning with a broader societal push toward circular economies. Retailers are responding by highlighting sustainability metrics, offering warranties, and providing transparent grading systems. Platforms such as Back Market, Apple Certified Refurbished, and Amazon Renewed are leveraging these narratives to differentiate themselves, while traditional outlets like Best Buy Outlet and Dell’s refurbished program expand their inventory to capture price‑conscious shoppers.

For businesses, the trend signals an opportunity to diversify revenue streams and strengthen brand loyalty through certified pre‑owned programs. Companies can monetize older inventory, extend product lifecycles, and meet ESG goals simultaneously. Consumers, meanwhile, should prioritize retailers that provide clear return policies, warranties, and detailed condition reports. Using credit‑card protections and verifying carrier compatibility remain best practices to mitigate risk. As the refurbished market matures, it is poised to become a mainstream channel rather than a niche alternative.