Samsung Is Increasingly Worried About First-Ever Mobile Division Loss in RAM Crisis, Report

Samsung Is Increasingly Worried About First-Ever Mobile Division Loss in RAM Crisis, Report

9to5Google
9to5GoogleApr 22, 2026

Companies Mentioned

Why It Matters

A deficit in Samsung’s MX unit would shave billions from the conglomerate’s earnings and signal broader supply‑chain stress that could reshape smartphone pricing and adoption. Investors and competitors alike must watch how the RAM crunch reshapes profit dynamics in the mobile market.

Key Takeaways

  • AI-driven demand spikes global RAM shortage
  • Samsung's MX unit may record first operating loss
  • Rising memory costs push low‑end Android prices up
  • Samsung could trim R&D or shift to higher‑margin devices
  • Industry may see slower smartphone adoption rates

Pulse Analysis

The surge in artificial‑intelligence workloads has turned memory chips into a scarce commodity. DRAM manufacturers are scrambling to expand capacity, but lead times remain months long, and prices have climbed 30‑40% year‑over‑year. Smartphone makers, which source most of their RAM from the same fabs that feed data‑center servers, now face a cost shock that ripples through bill‑of‑materials calculations. As a result, device margins are being squeezed even before launch, prompting executives to reassess pricing and component strategies.

Samsung’s mobile (MX) division has posted profit every year since its 1990s launch, contributing roughly 20% of the conglomerate’s operating income. The latest internal warning from TM Roh, head of MX, signals that the unit could slip into a deficit for the first time, a scenario that would shave billions off Samsung’s quarterly earnings. Analysts are already pricing in a modest earnings downgrade, while the company is expected to tighten its cost base, defer non‑essential R&D, and prioritize higher‑margin flagship models to protect profitability.

The ripple effect reaches the broader Android ecosystem, where low‑cost manufacturers such as Motorola and Xiaomi are already flagging inevitable price hikes. Consumers facing higher sticker prices may delay upgrades, slowing the traditionally rapid turnover that fuels component demand. In response, some brands could accelerate the shift toward premium devices with integrated AI features that justify higher margins, while others may explore alternative memory technologies or diversify suppliers to mitigate future shortages. Ultimately, the RAM crunch could reshape pricing dynamics and accelerate consolidation in the smartphone market.

Samsung is increasingly worried about first-ever mobile division loss in RAM crisis, report

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