Stuffcool Made a 65W GaN Charger with a Retractable Cable, and It's Pretty Good

Why It Matters

The Zeno 65W combines high‑speed charging with a space‑saving cable, addressing travelers’ demand for minimalist power solutions and raising the bar for affordable GaN chargers in emerging markets.

Key Takeaways

• Stuffcool Zeno 65W charger priced around $35 in India.
• Retractable cable offers four preset lengths, up to 0.68 m.
• Dual USB‑C ports share 65 W; simultaneous use splits to 45 W + 20 W.
• GaN design keeps size small despite built‑in cable housing.
• Warranty excludes retractable cable, so handle gently.

Pulse Analysis

The rise of retractable‑cable chargers reflects a broader shift toward ultra‑portable power accessories, as consumers seek to eliminate tangled cords while maintaining fast charging speeds. Brands like Baseus and UGREEN have popularized the concept, and Stuffcool’s entry with the Zeno 65W underscores how Indian manufacturers are catching up. Priced at roughly $35, the device undercuts many imported competitors, making advanced GaN technology accessible to a price‑sensitive market that still demands premium performance.

Technically, the Zeno 65W leverages USB‑PD 3.0 and PPS to deliver up to 65 W, sufficient for flagship smartphones, tablets, and even light laptops. Its dual‑port architecture, though sharing a total 65 W budget, offers flexibility for overnight charging of two devices—a 45 W allocation to the built‑in cable and 20 W to the auxiliary port when both are active. The retractable cable’s four preset lengths, capped at 0.68 m, balance convenience with durability, though the lack of warranty coverage signals manufacturers’ caution about moving parts in high‑stress environments.

From a market perspective, Stuffcool’s move signals growing confidence in domestic R&D for GaN power solutions. By combining a compact form factor, competitive pricing, and travel‑ready features, the Zeno 65W could pressure established players to innovate on cost and design. As global supply chains normalize, we may see similar models expand beyond India, offering a compelling blend of sustainability—fewer accessories to produce—and user‑centric convenience that aligns with the evolving expectations of mobile‑first professionals.