Coinbase Buys Cobie’s ‘Up Only’ NFT and Echo in $375 Million Deal

Summary

Coinbase acquired Cobie’s Up Only NFT for $25 million in USDC and bought his fundraising platform Echo as part of a $375 million deal, signaling a strategic push into crypto media and on‑chain capital markets. Echo has facilitated over $200 million in funding across roughly 300 projects and offers tools for private and public token sales, which Coinbase says will simplify fundraising and broaden retail access to deals. The deal — following Coinbase’s Liquifi purchase — positions the exchange to expand into tokenized securities and real‑world assets and to exert greater control over the crypto project lifecycle while reviving the Up Only show.