Rumble to Acquire Northern Data in $767M Deal, Tether Commits $250M in Services and Advertising

Why It Matters

The acquisition gives Rumble a massive AI compute base and a European data‑center footprint, enabling it to challenge larger cloud providers and accelerate its AI and ad businesses. Tether secures independent high‑performance compute for its decentralized AI initiatives and leverages the advertising spend to grow Rumble Wallet adoption.

Deal Summary

Rumble announced it will acquire AI‑focused Northern Data AG in an all‑share transaction valuing the target at about $767 million. Stablecoin issuer Tether will purchase up to $150 million of GPU services and spend $100 million on advertising, deepening its partnership with Rumble.