Ferrari to Launch Digital Token to Let Fans Bid on Its Le Mans-Winning Race Car
•October 25, 2025
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Cointelegraph•Oct 25, 2025
Why It Matters
Ferrari says the token is designed to deepen loyalty among top clients, while the initiative taps a rapidly growing pool of crypto millionaires and signals carmakers’ expanding use of digital assets to monetize brand exclusivity.
Ferrari to launch digital token to let fans bid on its Le Mans-winning race car
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