The Crypto Conversation
Gallaxia - The Future of Gaming
The Crypto Conversation
•December 9, 2025•32 min
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The Crypto Conversation•Dec 9, 2025
Key Takeaways
- •Former footballer turned gaming entrepreneur launches on‑chain studio.
- •Planet X offers mobile battle‑royale with real‑world prize economy.
- •Galaxia tokenizes creator ownership, attracting top PUBG Mobile influencers.
- •Blockchain serves as payment rail, not primary game selling point.
- •Viral, short‑form content drives user acquisition and engagement.
Pulse Analysis
James Ashton, a former Chelsea academy footballer turned serial entrepreneur, founded Planet X after a career‑ending injury and a series of startups. The idea emerged during the COVID lockdown, when he noticed players repeatedly battling in mobile shooters without tangible rewards. Planet X transforms that loop into a game‑show‑style battle royale where participants compete for real‑world prizes such as cash, merchandise, and exclusive experiences. Building on this premise, Ashton launched Galaxia, an on‑chain gaming studio that blends mobile‑first design with blockchain‑enabled ownership, aiming to empower players in emerging markets like Brazil, India, and Southeast Asia.
Galaxia’s core innovation is tokenized co‑ownership for top creators. By offering influencers—some with over 70 million followers—a share of the game’s future revenue, the studio secured a built‑in audience of more than 200 million without traditional marketing spend. The GLX utility token functions purely as a payment rail, handling instant royalty distribution and item trading while keeping the user experience focused on gameplay rather than crypto hype. This model mirrors the proven digital economies of titles like CSGO, where in‑game skins generate billions in secondary market sales, but with transparent, on‑chain settlement.
The approach reflects a broader shift toward viral, short‑form content and real‑time incentives in mobile gaming. Galaxia designs games that are instantly shareable—think Mr. Beast‑style prize drops that spark TikTok and Instagram trends—creating a feedback loop of acquisition and retention. While full interoperability across titles remains technically challenging, the emphasis on scarcity, tradable assets, and creator‑driven promotion positions Galaxia at the forefront of the next wave of on‑chain entertainment. For investors and business leaders, the lesson is clear: combine proven game mechanics with blockchain as an infrastructure layer, not a marketing gimmick, to unlock sustainable growth.
Episode Description
James Ashton is a former Chelsea FC and Premier League footballer turned gamer. He is the Founder & CEO of Planet-X and Core Contributor to Gallaxia.
Why you should listen
Gallaxia is a gaming and entertainment studio built on its own blockchain infrastructure, designed so that gamers, creators, and community members can hold shared ownership in the ecosystem. The project positions this model as an alternative to traditional centralized publishers, with its blockchain serving as the underlying system for game assets, rewards, and participation rights.
James says it has brought on 50 co-owners made up of professional gamers and digital creators. Collectively, these creators are said to have an audience reach of over 200 million followers and more than 30 billion total video views across their channels. Gallaxia presents this creator network as a built-in distribution and engagement engine for the games and products developed within the ecosystem.
Gallaxia is developing a suite of games, including a location-based mobile title involving treasure hunting and extraction-style gameplay, a hyper-casual game called One Pixel, and additional console and PC titles planned for future release. The ecosystem also includes the Gallaxium Bar, a digital asset that grants holders co-ownership rights and a share of proceeds generated by Gallaxia's games and related products, alongside a native token used within the platform.
Supporting links
Stabull Finance
Gallaxia
Andy on Twitter
Brave New Coin on Twitter
Brave New Coin
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