Yi He, Co-CEO of Binance: Building An Unstoppable Community

Why It Matters

Binance’s focus on compliance, community trust, and talent acquisition reinforces its dominance, shaping the broader crypto ecosystem’s stability and mainstream acceptance.

Key Takeaways

• Yi He emphasizes responsibility to protect Binance’s 300M users
• Market volatility in October tested Binance’s resilience and compliance
• Talent scarcity remains biggest challenge for scaling crypto operations
• Regulatory expertise drives Binance’s strategy and industry leadership
• Community‑first approach fuels product innovation and user trust

Summary

In a recent interview, Binance co‑founder Yi He announced her elevation to co‑CEO while retaining her role as chief customer service officer, underscoring the firm’s commitment to user‑centric leadership as it passes the 300 million‑user milestone.

He described the October market crash as the toughest test, highlighting how sudden price drops expose gaps in liquidity and market‑maker coordination. She detailed Binance’s public market‑maker program, KYC‑verified user incentives, and the launch of products such as Binance Alpha, AirJob and Booster designed to keep fees low and rebates high for high‑volume traders.

“It’s a responsibility, not just a job,” He said, noting that trust from millions of users drives her decisions. She praised Richard’s regulatory background for raising compliance standards and stressed that talent density—finding skilled, high‑integrity staff—is the industry’s biggest bottleneck.

The remarks signal Binance’s strategy to double down on regulatory alignment, community engagement, and talent development, positioning the exchange to lead the next wave of crypto adoption and to weather future market turbulence.

Original Description

When a platform serves 300 million users, what does leadership look like… and how do you stay user-first through turbulence? In this BBW session, Binance Co-Founder and Co-CEO Yi He sits down with Alice Liu from CoinMarketCap to share her philosophy on responsibility, community, and building an industry that lasts — from protecting retail users to raising the bar on compliance and talent.

Yi He shares her user-first philosophy operating Binance, and how she and CEO Richard Teng complement each other to bring Binance to the next level. She details Binance’s public market maker program, retail-focused initiatives like Binance Alpha, Airdrops, and Booster Programs, and why fairness and transparency matter when whales, institutions, and retail all coexist on one venue. Looking ahead, she argues crypto’s first step is transforming traditional finance: making it more efficient and transparent, and that user protection aligns regulators and builders more than people think.

In this interview, Yi He covers:

✅ Co-CEO mindset: responsibility to users and community; staying customer-obsessed at scale

✅ Working with Richard Teng: compliance rigor + degen roots: a 1+1 partnership to lead the industry with Binance

✅ Building Binance with fairness and transparency: public market maker programs, retail-first programs like Binance Alpha, etc.

✅ Talent density: why crypto needs more skilled builders, and why integrity matters as much as skills

✅ 300M users milestone: simple strategy — build the biggest, strongest platform by protecting users first

✅ What's after 300M for Binance: regulators and builders, shared goal of user protection — translating between “degen” and policy

⏱️ Timestamps:

⏳ 00:00 – Introduction of Yi He, Binance Co-CEO, with Alice Liu

⏳ 00:29 – What does Co-CEO mean for Yi He and for Binance?

⏳ 01:54 – Yi He on Partnering with Richard Teng to raise compliance and standards

⏳ 02:25 – What's the hardest moment for Yi He, and rationalising these moments

⏳ 04:22 – Building a fair and transparent platform with Binance: public market maker program, fees/rebates, and execution transparency

⏳ 05:36 – Retail focus: Binance Alpha, Airdrops, Boosters, etc.

⏳ 07:28 – Challenges of operating Binance

⏳ 08:30 – Building Binance teams: talent density challenges and hiring for integrity

⏳ 09:02 – After 300M users: where do you think Binance is going next?

⏳ 10:18 – "Crypto will transform traditional finance with blockchain rails"

⏳ 12:08 – Yi He's user-first philosophy: user protection, common ground with regulators; translating across cultures

⏳ 14:08 – Outro

#binanceblockchainweek #binance #crypto2026 #bbw2025

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