
The move positions China as a serious contender in the global defence market, challenging traditional Western suppliers and reshaping procurement dynamics for emerging militaries.
China’s renewed emphasis on defence exports reflects a broader ambition to translate its rapidly advancing aerospace capabilities into tangible market share. The J‑10CE’s reported combat performance in 2025 has provided a proof‑point that Chinese fighters can operate effectively in real‑world conflict, bolstering credibility among potential buyers. By leveraging high‑visibility events such as the Paris, Dubai and Singapore air shows, Chinese manufacturers have cultivated a narrative of modern, cost‑competitive alternatives to legacy Western jets, setting the stage for a more aggressive sales campaign.
The shift toward integrated combat systems marks a strategic evolution from component sales to full‑spectrum solutions. Modern militaries increasingly demand network‑centric architectures where fighters, early‑warning aircraft, missile batteries and data links function as a cohesive "system‑of‑systems." China’s proposal to bundle these elements could appeal to nations seeking turnkey capabilities without the complexity of coordinating multiple foreign suppliers. This approach also aligns with Beijing’s broader industrial policy, encouraging tighter coordination between state‑owned enterprises, the PLA and regulatory bodies to streamline export approvals and after‑sales support.
Nevertheless, China faces substantive hurdles. Gaps in top‑level design, certification standards, and after‑market logistics could deter risk‑averse customers accustomed to established Western supply chains. Moreover, geopolitical sensitivities and export‑control regimes may limit market access, especially in regions aligned with the United States or NATO. If China can mitigate these constraints through sustained innovation and diplomatic outreach, its expanded aviation arms trade could reshape procurement patterns, offering emerging powers a viable, non‑Western alternative that reshapes the strategic balance in several contested regions.
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