
Inefficient, biased hiring wastes talent and slows product teams, impacting a company’s ability to innovate and compete. Redesigning the process can improve hiring quality, diversity, and speed to market.
Modern hiring has become a complex, data‑driven pipeline that often backfires. AI tools can sift through hundreds of resumes, but they also flood recruiters with noise, extending the funnel and forcing teams to add more interview stages. Each additional stakeholder introduces the risk of groupthink, where a single negative impression can cascade into a collective veto, leaving qualified candidates on the table. This dynamic not only delays time‑to‑hire but also amplifies unconscious bias, especially when vague criteria like "culture fit" replace measurable performance indicators.
Product leaders can borrow principles from product discovery to overhaul hiring. The first step is to articulate the specific problem the new role will solve and define success metrics before drafting a job description. Interviewers should be assigned distinct evaluation lenses—technical capability, collaboration style, and outcome focus—mirroring hypothesis testing in product development. By collecting evidence against predefined criteria, teams can make data‑backed decisions rather than relying on gut feelings or informal lunch‑room impressions. Structured debriefs that surface each evaluator’s findings help prevent the cascade effect of groupthink and keep the process transparent.
For candidates, understanding these shifts offers leverage. When interviewers ask vague questions, candidates can request clarification on the evaluation framework, signaling a mature hiring process. Companies that adopt evidence‑based hiring tend to build more diverse, high‑performing teams, which research links to better product outcomes and market performance. As the talent war intensifies, organizations that treat hiring as a disciplined, iterative experiment will gain a competitive edge, reducing turnover costs and accelerating product delivery.
Listen to this episode on: Spotify | Apple Podcasts
Is hiring broken—or just badly designed?
In this episode of All Things Product, Petra Wille and Teresa Torres unpack what’s really going wrong in modern hiring processes. From AI-fueled application overload to endless interview loops and “casual” team lunches that derail months of work, they explore how groupthink, bias, and poorly defined criteria are quietly sabotaging good hiring decisions.
They discuss why involving too many people with veto power often leads to no decision at all, how “culture fit” becomes a proxy for bias, and what product teams can learn from product discovery when designing hiring processes. Plus, they share practical advice for candidates navigating today’s brutal job market—and resources to help you avoid going it alone.
Whether you’re a product leader hiring your next PM or a product practitioner stuck in interview limbo, this episode offers clarity, empathy, and concrete ways forward.
Show Notes:
What’s happening in the hiring market
Layoffs and hiring freezes are making the job market especially tough
Companies are overwhelmed by hundreds of applications, often amplified by AI tools
Hiring funnels are getting longer, with more interviews and more stakeholders involved
When “one last step” kills the offer
Candidates pass every formal interview—only to be rejected after a casual team lunch
Teams often aren’t briefed on what they’re supposed to evaluate
Groupthink kicks in when one negative comment cascades into a no-hire decision
Groupthink ≠ good hiring decisions
Letting everyone veto a candidate almost guarantees no one gets hired
Focus-group-style interviews create bias, not signal
“Culture fit” often masks stereotypes and personal preferences
A better way to design hiring
Define who you’re hiring before writing the job description
Set clear success metrics for the role
Assign each interviewer specific criteria to evaluate
Treat hiring like product discovery: intentional, structured, and evidence-based
Chemistry checks done right
It’s okay to assess collaboration—but only if you define what that actually means
Introversion, debate style, or lunch-table behavior are not performance indicators
Diverse teams outperform homogenous ones—even if not everyone “vibes”
Advice for candidates
If a process feels broken, it’s often not about you
You can ask how you’re being evaluated to gauge process maturity
Many companies simply haven’t figured hiring out yet
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petra Wille: https://Petra-Wille.com
Mentioned in this episode:
Join a Job Search Council (JSC)
Scott Baldwin’s PM job postings on LinkedIn
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