Exclusive: Anushka Sharma-Backed Slurrp Farm Raises Fresh Funds at $90 Mn Valuation

Why It Matters

The infusion validates Slurrt Farm’s premium, millet‑based positioning in India’s fast‑growing healthy‑kids food segment and signals investor confidence despite widening losses, potentially accelerating market consolidation.

Key Takeaways

• Series C raises Rs 30 crore, valuation $90 M
• Anushka Sharma remains brand ambassador and investor
• Revenue grew 30% YoY, losses rose 29%
• Scarlet Ventures acquires 3.7% stake
• Millet‑based products target health‑conscious parents

Pulse Analysis

India’s children’s nutrition market is undergoing a rapid transformation, driven by rising parental awareness of sugar intake and a preference for locally sourced, nutrient‑dense ingredients. Brands that champion millets—a traditional grain gaining modern health credence—are uniquely positioned to capture this shift. Slurrp Farm’s portfolio, spanning porridges, millet pancakes, and snack mixes, aligns with the broader trend of functional foods for early childhood, offering a differentiated alternative to conventional, processed snacks.

The latest Series C extension, injecting Rs 30 crore and lifting the company’s valuation by 59% to $90 million, underscores the appetite among venture capitalists for health‑focused consumer brands. Scarlet Ventures’ modest 3.7% stake reflects a strategic bet on scaling distribution and product innovation, while the continued involvement of Anushka Sharma adds celebrity cachet and brand trust. Compared with its $7.2 million round in 2024, the valuation jump signals confidence in Slurrp Farm’s growth trajectory and its ability to monetize a premium positioning in a price‑sensitive market.

Financially, Slurrp Farm posted a 30% year‑on‑year revenue increase to Rs 95.6 crore, yet losses widened to Rs 32.7 crore, highlighting the cost pressures of rapid expansion and product development. The new capital will likely fund supply‑chain efficiencies, broaden retail footprints, and accelerate R&D for next‑generation millet offerings. If the company can convert revenue momentum into profitability, it could set a benchmark for Indian child‑focused food startups, attracting further institutional interest and potentially prompting larger incumbents to pursue similar health‑forward strategies.

Exclusive: Anushka Sharma-backed Slurrp Farm raises fresh funds at $90 Mn valuation

By Mukul · 10 February 2026

Children‑focused snacking and meal brand Slurrp Farm has raised Rs 30 crore (around $3.3 million) in its extended Series C round from Scarlet Ventures. The fundraise comes after a nearly two‑year gap for the Gurugram‑based startup.

The company previously raised Rs 60 crore ($7.2 million) from Fireside Ventures, Raed Capital, and others in January 2024. Entrackr exclusively reported the development then.

The board at Wholsum Food Private Limited, the parent company of Slurrp Farm, has allotted 1,04,457 Series C1 preference shares at an issue price of Rs 2,872 each to raise Rs 30 crore from Scarlet Ventures, according to the filing sourced from the Registrar of Companies (RoC).

The company will use the new investment amount to augment the long‑term financial resources of the company, the filing further added.

According to Entrackr’s estimates, the firm’s valuation grew 59 % to Rs 810 crore (around $90 million) post‑money, compared to Rs 510 crore valuation in its previous $7.2 million round. Following the latest round of allotment, new investor Scarlet Ventures holds a 3.7 % stake in the company.

Slurrp Farm has raised around $18 million across multiple funding rounds, including a $7 million Series B round led by the Investment Corporation of Dubai. Following this round, Bollywood actress Anushka Sharma came on board as an investor and brand ambassador.

Founded in 2016, the company makes millet‑based snacks and meals for young children. Its portfolio products include porridges and cereals, puffed snacks for children, millet pancakes, millet dosa, cake mixes, and others.

Slurrp Farm’s parent reported over 30 % YoY growth in its operating revenue to Rs 95.6 crore in FY25 from Rs 72.5 crore in FY24. However, its losses also increased by 29 % to Rs 32.7 crore in the same period.