Ghent-Based Exhibitly Raises €1.4 Million to Bring AI Personalisation to B2B Events

Why It Matters

AI‑powered personalization can reverse declining trade‑show conversion rates, giving organizers a scalable way to turn undecided leads into attendees. Exhibitly's rapid adoption shows strong market demand for data‑driven attendee engagement tools.

Key Takeaways

• €1.4 M (~$1.53 M) pre‑seed round led by New School VC
• Platform lifts registration click‑through to 30%, 10‑20× standard rates
• 114 events signed in nine months, including Informa and Dubai World Trade Centre
• Team to grow from 3 to 7; second product for 4.5 M annual exhibitors

Pulse Analysis

The B2B events market faces a paradox: budgets are rising while conversion rates fall, as attendees weigh travel costs, time, and relevance before committing. Traditional event websites offer a one‑size‑fits‑all experience, leaving high‑value prospects disengaged. AI‑driven hyper‑personalization addresses this gap by delivering tailored content in seconds, turning generic pages into decision‑making tools that align with each visitor’s role and interests.

Exhibitly’s platform overlays an AI layer onto existing event sites, prompting users for job title and company to generate a personalized mini‑website. Early data shows a 30% click‑through to registration—10 to 20 times higher than conventional sites—demonstrating the power of relevance at scale. The startup’s traction, with 114 events signed across Europe, the Middle East, Africa, Asia and the United States, validates the model and highlights a growing appetite among organizers for plug‑and‑play solutions that require no technical integration.

The fresh €1.4 million funding will double Exhibitly’s headcount and accelerate a second product targeting the 4.5 million firms that exhibit annually. By aiming to support over 1,000 events by 2027, the company positions itself as a global reference for event intelligence. For investors, the round underscores confidence in AI‑enabled SaaS tools that solve concrete revenue‑leak problems in the events ecosystem, while offering a clear path to international scale.