Jumia’s Q4 2025 Revenue Jumps 34% to $61.4 Million

Why It Matters

The turnaround signals renewed scalability for Africa’s leading e‑commerce platform, improving investor confidence and setting a path toward profitability. Faster cash‑burn reduction and market‑focus sharpen Jumia’s competitive edge in a fragmented continent.

Key Takeaways

• Revenue up 34% to $61.4 million.
• Marketplace revenue rose 36% year‑on‑year.
• Operating loss narrowed to $10.6 million.
• Nigeria GMV surged 50% driving growth.
• EBITDA break‑even targeted Q4 2026.

Pulse Analysis

Jumia’s latest earnings underscore a broader shift in African e‑commerce, where platform‑centric models are outpacing traditional retail. After shedding under‑performing markets like South Africa and Tunisia, the company has concentrated resources on high‑growth economies, notably Nigeria, where consumer adoption and mobile penetration fuel order volumes. This strategic focus, combined with the rollout of a retail media platform, has amplified marketplace monetisation, turning third‑party sales and advertising into pivotal revenue streams.

The surge in gross merchandise value—up 36% YoY to $279.5 million—reflects both higher transaction counts and improved pricing power. Gross margin expansion to 12.2% of GMV indicates that Jumia is extracting more value per sale, a critical metric for investors monitoring path‑to‑profitability. Meanwhile, the sharp decline in cash burn, driven by a $9.6 million working‑capital swing, bolsters the firm’s liquidity cushion of $77.8 million, reducing reliance on external financing and enhancing balance‑sheet resilience.

Looking ahead, Jumia’s guidance of 27‑32% GMV growth in 2026 and an adjusted EBITDA break‑even target for the fourth quarter positions the firm on a credible profitability trajectory. Planned exits from low‑margin markets such as Algeria will further streamline operations, allowing the company to double‑down on high‑margin, high‑growth regions. For stakeholders, these moves suggest a maturing business model that could attract deeper capital inflows and solidify Jumia’s status as the continent’s premier digital commerce hub.

Jumia’s Q4 2025 revenue jumps 34% to $61.4 million

Victoria Fakiya · Senior Writer · February 10, 2026

Jumia has reported a strong rebound in revenue and operating performance in the fourth quarter of 2025, signalling renewed momentum for the African e‑commerce company after several years of restructuring and market exits.

In its unaudited financial results for the quarter ended December 31, 2025, Jumia reported revenue of $61.4 million, a 34 % year‑over‑year increase from $45.7 million in Q4 2024. On a constant‑currency basis, revenue grew by 24 %, reflecting both higher transaction volumes and improved marketplace monetisation.

The revenue growth was driven largely by strong performance in Jumia’s marketplace business. Marketplace revenue, which includes third‑party sales, advertising, and value‑added services, reached $31 million, a 36 % increase year‑on‑year.

• Third‑party sales revenue grew 33 % to $26.7 million, supported by higher customer usage and improved execution across core markets.

• Advertising revenue rose sharply, increasing 42 % to $2.9 million following the rollout of Jumia’s retail media platform.

• Value‑added services revenue jumped 79 % to $1.4 million.

First‑party sales revenue climbed 33 % year‑on‑year to $29.9 million, reflecting strong demand for international brands and better supply‑side execution.

Gross profit increased even faster than revenue, rising 43 % year‑on‑year to $34.2 million, with gross margin improving to 12.2 % of GMV from 11.6 % a year earlier. Jumia attributed the margin expansion to continued progress in marketplace monetisation and better cost discipline.

Gross merchandise value (GMV) also saw a significant uptick. GMV for the quarter grew 36 % year‑on‑year to $279.5 million, or 23 % in constant currency.

Excluding South Africa and Tunisia—markets Jumia exited in late 2024—physical‑goods GMV grew by 38 %. Nigeria stood out as a key growth market, with orders up 33 % and GMV surging 50 % year‑on‑year, underlining the company’s renewed focus on its strongest geographies.

Beyond top‑line growth, Jumia made notable progress in reducing losses and cash burn. Operating loss narrowed to $10.6 million from $17.3 million in Q4 2024, while adjusted EBITDA loss declined 47 % year‑on‑year to $7.3 million.

Net cash used in operating activities fell sharply to $1.7 million, compared to $26.5 million a year earlier, helped by a positive working‑capital contribution of $9.6 million. As of December 31, 2025, Jumia reported a liquidity position of $77.8 million.

For the full year 2025, revenue increased 13 % to $188.9 million, while GMV rose 14 % to $818.6 million, showing growth acceleration as the year progressed.

Loss before income tax narrowed significantly to $60.1 million, down 38 % from 2024, driven by lower finance costs and improved operating performance.

Commenting on the results, CEO Francis Dufay said Jumia closed 2025 with “clear momentum,” pointing to stronger consumer demand, better customer engagement, and meaningful reductions in cash burn.

Looking ahead, the company expects GMV growth of between 27 % and 32 % in 2026 and is targeting adjusted EBITDA break‑even in the fourth quarter of 2026, with full‑year profitability projected for 2027.

While Jumia also disclosed plans to exit Algeria in early 2026—a market that accounted for about 2 % of GMV—the company believes the move will improve operational efficiency and allow it to concentrate resources on higher‑growth, more profitable markets.