Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business

Why It Matters

3CV’s rapid revenue climb demonstrates the market appetite for integrated consulting, investment and networking services, reshaping how media‑tech firms monetize advisory relationships. Its model signals a new revenue engine for the advertising ecosystem, blending strategy with deal‑making.

Key Takeaways

• 3CV generated $50M revenue in first 15 months.
• 35% from large transformational projects for Fortune 500s.
• Qualcomm partnership yields $5‑10M cost savings.
• 3CV facilitated Mediaocean investment by WPP, Omnicom, IPG.
• High‑end events used for deal‑making and networking.

Pulse Analysis

3CV’s early success underscores a broader shift in the media‑advertising landscape, where advisory firms are evolving into hybrid consult‑invest platforms. By combining strategic consulting with direct equity participation, firms like 3CV capture both fee‑based income and upside from client growth. This dual‑track approach appeals to large brands seeking transformation while also attracting capital‑heavy partners eager to co‑invest in emerging ad‑tech infrastructure, as illustrated by the Mediaocean deal involving WPP, Omnicom and IPG.

The firm’s client work highlights the value of deep operational redesign for legacy enterprises. Qualcomm’s engagement, for example, produced a projected $5‑10 million in cost efficiencies through organizational restructuring and agency consolidation. Similar modernization projects for an automotive retailer and a publishing company demonstrate 3CV’s ability to translate strategic insight into measurable savings and automation, reinforcing its reputation as a high‑impact partner for Fortune‑500s navigating digital disruption.

Beyond consulting, 3CV leverages curated, high‑profile events to catalyze relationships and deal flow. The Cannes Lions activation and exclusive 3Convene dinner illustrate how experiential networking can translate into tangible business opportunities, a tactic that resonates in an industry where personal connections often drive transactions. As 3CV scales its team and expands its service pillars, its model may set a benchmark for advisory firms seeking to blend consultancy, capital markets, and elite convening into a single revenue engine.

Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business

Power broker Michael Kassan’s media advisory and investment shop 3C Ventures surpassed $50 million in revenue from September 2024 to December 2025

About 35 % of that revenue has come from multi‑stage transformational projects with clients—often Fortune 500s—aimed at modernizing their business strategies. Kassan described these as “seven‑figure ticket items,” though he declined to provide specific project financials.

Kassan first previewed 3CV in June 2024, when he projected it would reach $100 million within its first 12 to 18 months. The company kicked off operations officially in September of that year.

3CV said its clients include Delta, JPMorgan Chase, and AutoNation, though the nature and scope of each engagement varies. The firm has also worked with semiconductor giant Qualcomm on various initiatives for about a year.

When Qualcomm’s marketing team considered putting one of its agency relationships into review, Kassan suggested a different approach.

“He said, ‘Before you divorce, sometimes it’s good to go into therapy to see if you could reconcile and save the relationship,’” recalled Qualcomm’s executive vice president and chief marketer, Don McGuire. After working together to create a detailed roadmap, the relationship was remedied.

Qualcomm worked with the company on another endeavor to update the marketing division’s organizational structure and systems architecture. 3CV also aided the brand in a recent push to consolidate agency resources and establish an in‑house creative studio. McGuire estimates that Qualcomm’s work with 3CV will result in savings between $5 million and $10 million.

“We keep finding more for them to do,” McGuire said. “Michael and the team have added a lot of value.”

Other 3CV client engagements have involved modernizing an automotive retailer’s operations and automating a publishing company’s deal‑flow process.

Beyond consulting, 3CV also focuses on dealmaking, a longtime focus of Kassan’s.

In late 2024, the company orchestrated parallel investments in ad‑tech infrastructure firm Mediaocean from ad‑agency holding companies WPP, Omnicom, and IPG (which Omnicom later acquired for $13.5 billion). It was an unusual arrangement considering the hold‑cos are longtime customers of Mediaocean; now, they will also be business partners.

“That wasn’t something we just advised on—that was a strategy and a structure that we partnered on with Mediaocean to bring that deal together,” Kassan said.

Separately, he recently secured a role as vice chair at Mediaocean. “Michael has always been the foundational player in the space,” Mediaocean CEO Bill Wise told ADWEEK at the time.

A third pillar of 3CV’s business involves helping the world’s most influential businesspeople “convene”—one of the three “C”s of “3CV” (the others being “consult” and “co‑invest”). The company offers to “curate high‑end, meticulously produced experiences that convene decision‑makers, elevate narratives, and spark deal flow,” according to its website.

Last June, just a year into doing business, 3CV shelled out $3 million for a beachfront activation at adland’s most prestigious gathering, the Cannes Lions International Festival of Creativity. During the same week, the firm hosted the exclusive 3Convene Dinner with iHeartMedia and the Walt Disney Company at the Michelin‑starred Louroc restaurant in the Hotel du Cap‑Eden‑Roc. Questlove DJed the after‑party.

Image 1: Extremely long dinner table filled with flowers and set for many guests in front of a body of water, with Disney, Ventures, and iHeartMedia logos in the background.

At these gatherings, Kassan and his team are not just entertaining—they’re matchmaking.

“That’s a book that I wrote and our team wrote,” Kassan said, nodding to his record as founder and head of MediaLink, where he built a cross‑industry power network of elite executives—often via entertaining.

Tentpole events, he said, “still matter” to the industry, and 3CV wants “to approach them with a little bit of a spin.”

3CV hit its $50 million benchmark just six months after Kassan settled a dispute with United Talent Agency, the entertainment advisory titan that acquired MediaLink in late 2021 for $125 million in cash. The settlement, which Kassan characterized as “amicable” in conversation with ADWEEK last year, followed a messy, 16‑month fallout centered on an allegation that Kassan misappropriated nearly $1 million in business funds.

In the aftermath of that protracted drama, Kassan’s reputation in the world of media and advertising has remained largely unscathed.

What’s next? “More bigger,” Kassan quipped jovially.

This year, Kassan said he wants to grow revenue, secure a high rate of client renewals, and scale his team by hiring fast enough to meet demand without sacrificing quality. At the time of writing, the company employs 55 people. It recently welcomed two new leaders, appointing veteran agency exec Jane Lacher as partner of agency optimization, and tapping former Marqeta CMO Karna Crawford to head its marketing transformation practice.

Ultimately, Kassan said, “I want to do what we did in ‘25—I want to beat every expectation that we have.”

Correction (Tue. Feb. 17 at 9:56 a.m. ET): A previous version of this story incorrectly said that 3CV hosted a party in 2025 with DoorDash Ads featuring the artist St. Vincent; that party was hosted by Kassan’s former company, MediaLink, in partnership with UTA.

Image 2: America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.