PhysicsWallah Enters Yoga and Wellness, Raises Stake in Kamya Yoga & Wellness
•February 6, 2026
0
Companies Mentioned
PhysicsWallah
Why It Matters
The investment signals PW’s strategic diversification beyond core edtech, tapping the fast‑growing yoga and wellness market and leveraging its digital platform to create a broader consumer ecosystem.
Key Takeaways
- •PW raises stake to 41.18% in Kamya Yoga
- •Investment totals Rs 1.5 crore via Series Seed CCPS
- •Potential to reach 50% ownership after final tranche
- •Wellness firm posted Rs 1.17 crore turnover FY2025
- •Move aligns with PW's diversification beyond edtech
Pulse Analysis
PhysicsWallah’s foray into yoga and wellness reflects a broader trend of edtech firms seeking growth outside traditional classroom offerings. After a successful IPO, PW is channeling capital into adjacent consumer segments where its existing technology stack—live streaming, subscription billing, and community management—can be repurposed. The Indian wellness market, projected to exceed $30 billion by 2028, offers high‑margin, recurring‑revenue opportunities that complement PW’s subscription‑based model, making the investment a logical extension of its digital expertise.
The February filing details a Rs 1.5 crore infusion for 300 Series Seed CCPS, bringing PW’s ownership to 41.18% and opening the door to a 50% stake after the final tranche. Beyond the financials, the deal underscores PW’s commitment to backing women‑led enterprises, as Kay Lifestyle’s founders are female entrepreneurs. By integrating its robust learning platform with Kamya Yoga’s content—yoga classes, meditation, nutrition plans—PW can create a unified health ecosystem, driving cross‑sell opportunities and higher user engagement across both education and wellness verticals.
Analysts view the move as a hedge against the volatility of the edtech sector, where enrollment growth has slowed post‑pandemic. Leveraging its brand equity, PW can attract existing students to wellness services, increasing lifetime value and diversifying revenue streams. If the partnership scales, it could set a precedent for other edtech players to explore complementary consumer markets, reshaping competitive dynamics and investor expectations in India’s digital services landscape.
PhysicsWallah enters yoga and wellness, raises stake in Kamya Yoga & Wellness
Edtech major PhysicsWallah (PW) has forayed into the yoga and wellness segment by increasing its stake in Kay Lifestyle and Wellness Private Limited (Kamya Yoga & Wellness), according to regulatory disclosures filed with stock exchanges.
/entrackr/media/member_avatars/2024/10/21/2024-10-21t083822584z-kunal-circle-png-768x768.png)
/entrackr/media/media_files/2026/02/06/physics-wallah-yoga-and-wellness-2026-02-06-15-58-09.png)
In an exchange filing dated February 5, PW board has approved the second tranche of investment in Kay Lifestyle, involving the subscription of 300 Series Seed Compulsorily Convertible Preference Shares (CCPS). The investment, valued at Rs 1.5 crore, increases PW’s shareholding in the wellness company to 41.18 % on a fully diluted basis.
PW had entered into a shareholders’ agreement (SHA) and share subscription agreement (SSA) with Kay Lifestyle and its shareholders on April 15, 2025, under which it committed to invest in the company in multiple tranches. The edtech firm had completed the first tranche earlier, acquiring 1 equity share and 399 Series Seed CCPS.
Under the terms of the agreements, PW can subscribe to up to 999 CCPS, potentially taking its ownership in Kay Lifestyle to 50 % on a fully diluted basis, subject to the fulfilment of agreed conditions.
Founded in January 2025, Kay Lifestyle and Wellness operates in the health, fitness and wellness space, offering services across yoga, meditation, nutrition and related wellness programmes. The company reported a turnover of Rs 1.17 crore for the period ended December 31, 2025, according to the disclosure.
The investment appears to be largely non‑strategic, aimed at leveraging Physics Wallah’s existing technology and infrastructure to build a community‑led ecosystem, while also aligning with its broader intent to back women‑led entrepreneurship.
The move signals PW’s push beyond its core edtech business, as the company explores adjacent consumer‑focused segments following its public market debut. PW said it expects to complete the proposed investment within one year, in line with timelines outlined in the agreements.
0
Comments
Want to join the conversation?
Loading comments...