Taiv Wants to Let You Choose Your Own TV Ads
•February 10, 2026
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Companies Mentioned
Why It Matters
Personalized TV advertising could reshape ad spend by delivering relevant messages directly to viewers, creating new revenue streams for both brands and screen owners. The technology also challenges traditional broadcast ad models, prompting industry players to reconsider audience targeting strategies.
Key Takeaways
- •Raised $13M USD, total funding >$30M
- •AI swaps live TV ads in under 100 ms
- •Targets bars, restaurants, expands to 25 US markets
- •Valuation just under $100M USD
- •Offers advertisers revenue share and competitor ad filtering
Pulse Analysis
The rise of AI‑driven ad replacement platforms like Taiv signals a shift from mass‑broadcast advertising toward hyper‑personalized viewer experiences. By leveraging sub‑100‑millisecond detection algorithms, Taiv can seamlessly swap generic commercials with brand‑specific content, turning every TV screen in a bar or restaurant into a programmable ad space. This capability not only improves relevance for viewers but also opens up granular data collection opportunities, allowing advertisers to measure engagement in real time and adjust campaigns on the fly.
For media owners, the model presents a compelling revenue‑share proposition. Instead of relying on legacy contracts with national broadcasters, venue operators can monetize idle ad slots by hosting targeted campaigns that align with their clientele’s preferences. Taiv’s platform also offers the ability to block competitor ads, giving brands greater control over their messaging environment. As the company expands from its current 25 U.S. markets toward full national coverage, the cumulative impact on ad inventory could be substantial, reshaping the economics of local and regional advertising.
Looking ahead, Taiv’s recent funding round positions it to accelerate product development and geographic rollout, while its valuation under $100 million reflects investor confidence in the scalability of AI‑powered ad tech. The broader industry may see increased competition as traditional broadcasters and streaming services explore similar personalization tools. Ultimately, the convergence of AI, real‑time data, and flexible ad placement could redefine how advertisers reach audiences, making TV a more dynamic and interactive medium.
Taiv wants to let you choose your own TV ads
If you watched the Super Bowl last weekend, you’ve probably spent just as much time talking about the ads as you have the game. The NFL championship is one of the world’s biggest advertising events, but what if there was a way to ensure audiences only saw the ads they cared about, without all the filler?
“The goal is to rapidly expand throughout all of the major US markets, and then look at Canada.”
Noah Palansky, Taiv
It’s a problem Winnipeg’s Taiv has been solving, and it just earned the company $13 million USD ($17.6 million CAD) in investment.
Taiv’s advertising technology uses AI to detect and replace live television commercials with contextually relevant content chosen by its clientele. Users can have live-television commercial breaks replaced with in-house advertising, filter ads from competitors, and earn partial returns from ad revenue played on their screens.
The company announced the raise on Tuesday. It was led by IDC Ventures and Emerging Ventures, with participation from returning investor Y Combinator and Garage Capital, Pioneer Fund, Trillick Ventures, and various undisclosed angel investors also participated.
The raise closed on Dec. 19, nine months after the company’s successful Series A round, which landed them $14.4 million CAD. This latest round brings their total raised capital to over $30 million USD. The company’s valuation is just under $100 million USD ($136 million CAD).
The Taiv team
Co-founder and CEO Noah Palansky said interest in the round was broad, with Taiv turning away additional investment and instead prioritizing contributions from companies it had previously worked with, including IDC and Emerging Ventures, which also led its Series A last year.
“We were pretty meaningfully oversubscribed, or we could have been. We turned away a lot of additional investment—probably between five and ten million in additional funds,” he claimed, adding that the company didn’t feel it needed the extra funding as part of this round.
Taiv, which has grown from 30 employees to around 85 in the past year, isn’t calling this round a Series B; instead, it’s labelling it a “Series A plus.” Palansky said that while the company turned away investment, a Series B would seek a much larger amount in the future.
“We would want to raise a lot more capital if we did that, so we kind of decided to do a smaller round before then to double down on growth,” he said.
That growth will include further development of Taiv’s AI models, which currently boast sub-100-millisecond latency for advertisement detection and replacement, as well as a real focus on expanding the company’s footprint in the US, Canada, and elsewhere.
“Really, that goal is to expand nationally. Right now, we’re in quite a few markets in the US—about 25 or so—but we’re not national yet. So the goal is to rapidly expand throughout all of the major US markets, and then look at Canada and other tertiary markets after that.”
BetaKit’s Prairies reporting is funded in part by YEGAF, a not-for-profit dedicated to amplifying business stories in Alberta.
All images courtesy Taiv.
CORRECTION (02/10/2026): An earlier version of this story misspelled the name of one of the investors, incorrectly listing Trillick Ventures as Trella Ventures.
The post Taiv wants to let you choose your own TV ads first appeared on BetaKit.
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