Truth & Hair Raises Rs 2.5 Cr From Varun Alagh on Shark Tank India

Why It Matters

The funding accelerates Truth & Hair’s growth in India’s fast‑expanding hair‑care market, positioning it to capture demand for texture‑specific, science‑backed products. It also signals strong investor confidence in niche beauty brands emerging from reality‑TV platforms.

Key Takeaways

• Raised Rs 2.5 crore from Shark Tank investor Varun Alagh
• Funds target product innovation, marketing, and omnichannel expansion
• Focus on hair‑texture diversity and scalp‑first care
• Portfolio includes hair mascara, fly‑away wands, curly stylers
• Aim to deepen science‑led formulations and retail presence

Pulse Analysis

The Indian hair‑care market, valued at over $5 billion, is being reshaped by a new wave of niche brands that cater to specific texture and scalp needs. Consumers are moving beyond generic shampoos toward products that promise personalized results, a trend amplified by social media and reality‑TV shows like Shark Tank India. The platform not only provides capital but also a national stage, allowing startups to validate demand instantly. In this environment, Truth & Hair’s recent Rs 2.5 crore injection positions it to ride the momentum of a rapidly maturing sector.

Truth & Hair differentiates itself through a hair‑makeup philosophy that treats styling as a cosmetic art, offering mascara‑like color boosters, fly‑away wands, and texture‑specific conditioners. By emphasizing scalp‑first care and science‑led formulations, the brand aligns with a growing consumer appetite for dermatologically vetted solutions. Its focus on straight, wavy, and curly segments fills a gap left by legacy manufacturers that often adopt a one‑size‑fits‑all approach. This product architecture not only drives higher margins but also creates cross‑sell opportunities as shoppers build complete styling kits.

The Rs 2.5 crore backing from Varun Alagh equips Truth & Hair to accelerate its omnichannel rollout, blending brick‑and‑mortar presence with a robust e‑commerce platform. Investment in consumer education around hair‑texture diversity is likely to deepen brand loyalty and reduce churn in a competitive landscape dominated by multinational giants. Moreover, the deal underscores the credibility that Shark Tank India confers on emerging beauty ventures, encouraging further venture capital inflows. If executed well, the company could capture a sizable share of the premium hair‑styling segment and set a benchmark for texture‑focused innovation.

Truth & Hair raises Rs 2.5 Cr from Varun Alagh on Shark Tank India

By Shashank Pathak · 10 Feb 2026 10:42 IST

Truth & Hair has raised Rs 2.5 crore from Varun Alagh after appearing on Shark Tank India.

The proceeds will be deployed towards product innovation, marketing, and strengthening retail and digital distribution. The brand also plans to invest in consumer education around hair‑texture diversity and scalp health.

Founded by Saumya Alagh and Shailesh Singh, Truth & Hair operates in the hair‑beauty and styling segment, focusing on hair makeup, styling products, and scalp‑first care. The brand positions itself beyond traditional hair‑care categories such as shampoos and conditioners.

Truth & Hair offers products including:

• Root touch‑up hair mascara

• Fly‑away wands

• Curly‑hair stylers

• Texture‑specific cleansing and conditioning ranges

The company focuses on developing products tailored to different hair textures such as straight, wavy, and curly hair.

Future plans:

• Expand the portfolio in hair makeup and styling

• Deepen science‑led formulations

• Build an omnichannel presence across India as it scales its operations following the Shark Tank India appearance

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Disclaimer

Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here.