Erin Bobicki, Co-Founder and CEO of CURA | CDL-Paris Climate

Why It Matters

Combining technical expertise with business education and global networks de‑risks climate‑tech ventures, speeding capital deployment and market adoption.

Key Takeaways

• EMBA helped engineer transition to confident business leader
• Global HEC network boosted Cura’s fundraising and feedback loops
• Data-driven mindset must blend with relationship‑focused storytelling to drive sales
• Scientists can lead climate tech by matching tech expertise to market
• Choosing CDL‑Paris expanded network into European cement industry

Summary

Erin Bobicki, co‑founder and CEO of Cura, discusses how her EMBA at HEC Paris transformed her from a scientist‑engineer into a confident entrepreneur in climate‑tech.

She highlights that the program broadened her worldview, gave her access to a worldwide network, and proved crucial for fundraising and product feedback. She notes the shift from pure data‑driven decisions to incorporating relationships, emotions, and storytelling.

Bobicki cites her first venture Aurora Hydrogen and the decision to join CDL‑Paris to tap European cement producers, illustrating how location and network shape business models. She advises engineers that deep technical knowledge positions them to find product‑market fit.

The experience underscores that climate‑tech founders benefit from formal business training and strategic ecosystems, accelerating scaling and attracting capital in a market where technology alone isn’t enough.

Original Description

How do you transition from being a scientist, an engineer to leading a global startup? Join Erin Bobicki, an EMBA alumna and co-founder of CURA, as she shares her journey of navigating the "learning curve" from technical expert to business leader. In this video, we also dive into how the CDL-Paris Climate program (Creative Destruction Lab) provides the resources necessary to innovate in the climate tech space.

About Creative Destruction Lab:

The Creative Destruction Lab (CDL) is a nonprofit program that delivers an objectives-based program for massively scalable, seed-stage, science- and tech-based companies.

#climatetech #startupadvice #founderstory #CDLClimate #womenentrepreneurs #hecparis #womeninstem #GreenTech #entrepreneurship