My Company Trains $175,000 Protection Dogs

Why It Matters

As wealthier consumers seek bespoke security solutions, this high‑margin, service‑driven model could reshape personal protection markets and set new standards for liability and animal welfare.

Key Takeaways

• Company trains $175,000 protection dogs for families as personal security assets
• Training spans two years, covering 20 specialized commands
• Dogs receive hand‑delivered home placement and five days bespoke training
• Owners must attend annual check‑ins for at least ten years
• Only one dog deployed in 20 years, creating safety distance

Summary

The video introduces a niche firm that sells and trains protection dogs priced at $175,000 each, positioning them as personal security assets for affluent families.

The program spans a two‑year curriculum that teaches roughly 20 commands, emphasizing stability, obedience, and socialization. After hand‑delivering the dog, the company provides five days of on‑site bespoke training, followed by a 45‑day protection‑scenario assessment and mandatory annual check‑ins for a minimum of ten years.

Co‑founder describes the process as a “dance with the dog,” highlighting the precision required. In twenty years of operation, only one dog has been deployed to create distance and time for a family to escape danger, underscoring the deterrent focus.

The model taps into a growing market for private security, locking customers into long‑term service contracts and generating recurring revenue, while raising questions about the ethics and sustainability of ultra‑expensive animal‑based protection.

Original Description

Kim Greene, 51, is the president and co-founder of Svalinn, which breeds, raises and sells $175,000 dogs who are trained to protect, live and travel with wealthy families. Svalinn brought in $2.97 million in total income and was profitable in 2024, according to documents reviewed by CNBC Make It.

See how Greene built Svalinn into the business it is today in the related video.