People Pay Me $1,000 To Negotiate Their Car Deals—How I Built A $2.3 Million Fully Remote Business

Why It Matters

Delivrd shows how a remote, flat‑fee negotiation service can undercut dealership margins, offering consumers a cheaper, stress‑free car‑buying experience and signaling a shift toward digital disintermediation in auto retail.

Key Takeaways

• Tomi built a $2.3M remote car‑negotiation business, Delivrd.
• Service charges flat fee, handling price, trade‑in, add‑ons remotely.
• Live‑streaming on TikTok, YouTube, Instagram fuels lead generation.
• Scalable “conveyor belt” process aims for 500‑800 deals monthly.
• Plans to expand into Canada and other high‑ticket vehicles.

Summary

Delivrd, founded by 33‑year‑old Tomi Mikula in Charlotte, North Carolina, offers a fully remote service that negotiates new‑car purchases on behalf of consumers. In 2025 the company generated roughly $2.3 million in revenue, positioning itself as a direct alternative to traditional dealerships.

The business operates on a flat‑fee model regardless of vehicle price, handling price negotiation, trade‑ins, accessories and paperwork. Lead generation is driven by live‑streaming on TikTok, YouTube, Instagram and Twitch, where 6‑8 k concurrent viewers watch Mikula’s negotiations, converting viewers into paying clients. Employees are hired with a year’s salary reserve, reflecting the high‑risk nature of sourcing customers from social media.

Mikula cites a pivotal moment when eight customers all said, “I hate buying cars,” prompting him to leave his finance director role and launch Delivrd. He describes an “anti‑sales” pitch—telling prospects why they might not need him—yet still promises to save time, anxiety and money. The company now runs a “conveyor‑belt” system designed to process up to 400 deals per month without his direct involvement, with goals of 500‑800 deals by year‑end.

If successful, Delivrd could force traditional dealers to rethink pricing transparency and customer experience, while demonstrating a scalable, remote model for high‑ticket retail. Expansion into Canada and other vehicle categories such as boats, RVs and planes could broaden the disruption across the multitrillion‑dollar automotive market.

Original Description

Tomi Mikula, 33, is the founder and CEO of Delivrd, a remote business that negotiates car deals. Mikula worked at a car dealership for 6 years before starting his business in 2023. He says Delivrd closed 2,300 deals in 2025 and its average savings per deal is about $6,300.

Produced by Valentina Duarte

Managing Producer: Beatriz Bajuelos

Camera: Nathanael Berry

Editor: Marisa Forziati

Animator: Alisa Stern

Additional Footage: Tomi Mikula

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Bringing In $2.3 Million A Year Negotiating Car Deals