Yes, Winnie the Moo *Is* in This TED Talk #TEDTalks @Mayahiga

Why It Matters

The model demonstrates a scalable, low‑impact approach to conservation fundraising and education that leverages livestreaming to drive donor engagement and awareness while prioritizing animal welfare, potentially reshaping how sanctuaries operate and fundraise.

Summary

In a TED Talk, conservationist and streamer Maya Higa described how her sanctuary, Alvea, houses rescued animals—from marmomets and a confiscated red fox to a cow named Winnie the Moo—used to educate the public about the pet trade, fur industry and commercial agriculture. Since 2019 she has livestreamed 36 cameras around the sanctuary 24/7, raising more than $7.5 million for global conservation and keeping animals off‑site to reduce stress from public visits. Higa argues the internet can cultivate a new generation of conservationists by connecting viewers directly to rescued wildlife.

Original Description

Creator Maya Higa is on a mission to use the internet to build the next generation of conservationists. Her virtual education center, Alveus Sanctuary, is one of the most-watched sanctuaries on Earth, with dozens of rescued animals and cameras livestreaming to a community of millions inspired to help protect the wildlife. Visit with Bean the Hawk, Winnie the Moo and more — and see what the future of conservation looks like.