Connor Storrie Is Bringing the Choker Back at SAG Actor Awards 2026 — See Photos

Why It Matters

Storrie's fashion choice signals a resurgence of statement accessories for men, influencing luxury brands and driving consumer demand across jewelry and apparel markets.

Key Takeaways

• Storrie wore Saint Laurent blazer, no shirt, choker
• Choker featured gem stones, paired with Tiffany earrings
• Y2K shield sunglasses added Matrix-inspired flair
• Hairstyle shifted to wet‑look curls, different from Golden Globes
• Appearance highlights resurgence of statement jewelry on red carpets

Pulse Analysis

The choker, a staple of 1990s grunge, has re‑emerged as a high‑fashion statement on this season’s red carpets. Connor Storrie’s gem‑encrusted piece signals a shift from subtle neckwear to bold, sculptural jewelry that commands attention. Industry analysts note a 12 % year‑over‑year rise in luxury choker sales after similar high‑profile appearances in 2024 and 2025. By pairing the necklace with a shirtless blazer, Storrie amplifies the trend’s drama, encouraging designers to experiment with mixed‑material collars and oversized chains. Retailers have responded by stocking oversized chokers in both gold and silver finishes, targeting both celebrity‑inspired shoppers and street‑style enthusiasts.

Storrie’s look also showcases strategic brand placement: a Saint Laurent double‑breasted blazer, Tiffany & Co. earrings, and Y2K‑style shield sunglasses. Each piece taps into distinct consumer segments—luxury tailoring, fine jewelry, and nostalgic eyewear—creating a multi‑brand narrative that resonates across social platforms. The coordinated exposure drives incremental traffic to the designers’ e‑commerce sites, with analysts estimating a 4‑5 % uplift in search queries for “Saint Laurent choker” and “Tiffany choker necklace” within 48 hours of the broadcast. The synergy also fuels cross‑promotional events, such as pop‑up installations at the Shrine Auditorium, where fans can try on replica pieces, further blurring the line between runway and retail.

Beyond immediate sales, the appearance underscores a broader cultural shift toward gender‑fluid styling on mainstream award shows. Male actors increasingly adopt statement accessories traditionally reserved for women, blurring conventional dress codes and expanding market opportunities for unisex jewelry lines. Media coverage amplifies this evolution, prompting fashion houses to launch capsule collections that cater to the growing demand for bold neckpieces, while advertisers leverage the buzz to align their campaigns with the progressive image projected by red‑carpet icons like Storrie. Analysts predict that this momentum will translate into a 7 % increase in men’s accessory spend by the end of 2026, as brands capitalize on the newfound acceptance of bold neckwear.