Euphoria’s Costume Designer Explains Why Nate Jacobs Wears So Much Bottega Veneta

Why It Matters

The wardrobe choices fuse luxury branding with character development, influencing audience perception and setting fashion trends beyond the screen. It also showcases how strategic brand partnerships can offset production budgets while elevating narrative depth.

Key Takeaways

• Nate Jacobs dons head‑to‑toe Bottega Veneta in season three
• Natasha Newman‑Thomas replaces Heidi Bivens as Euphoria’s costume lead
• Custom tuxedo and green cowboy boots highlight character world‑building
• Brand ambassadorships drive luxury wardrobe choices for actors

Pulse Analysis

Season three of HBO’s Euphoria marks a visual departure, moving the story out of the familiar high‑school backdrop into a series of hyper‑real environments—rural drug dens, opulent McMansions, and a Hollywood backlot. Costume designer Natasha Newman‑Thomas, fresh from collaborating with Sam Levinson on The Idol, was hired to reinterpret the show’s aesthetic while honoring its iconic style. By reading the script, she identified each character’s new terrain and crafted wardrobes that act as visual shorthand for their evolving identities, from gritty workwear to polished, high‑end ensembles.

Central to the season’s fashion narrative is Nate Jacobs, whose transformation from jeans‑and‑tee to full‑body Bottega Veneta signals a calculated climb in status. Elordi’s real‑life ambassadorship with the Italian luxury house made the partnership seamless, allowing the production to secure high‑cost pieces on a tight budget. The Bottega wardrobe—especially a custom wedding tuxedo—serves as a metaphor for Nate’s performative façade, illustrating how costume can externalize internal ambition and deception. This alignment of brand and character deepens audience engagement, turning clothing into a plot device rather than mere decoration.

Euphoria’s high‑profile use of luxury labels reflects a broader industry trend where television becomes a runway for premium fashion houses. Brands gain cultural relevance and direct consumer exposure, while shows benefit from sponsorships that offset costs and elevate production value. The strategic integration of Bottega, Golden Goose, and custom Ernest Baker pieces demonstrates how costume designers now act as brand curators, shaping not only on‑screen storytelling but also influencing real‑world fashion cycles. As streaming competition intensifies, such collaborations are likely to become a staple of premium series, blurring the line between entertainment and high‑end marketing.