Haus Labs Taps Kai Schreiber to Welcome Back Its Atomic Shake Lip Lacquer in New Campaign

Why It Matters

The high‑performance formula and culturally resonant campaign position Haus Labs to capture growth in the competitive long‑wear lipstick segment, while reinforcing its reputation for inclusive, science‑driven beauty.

Key Takeaways

• Kai Schreiber headlines “Lips That Shine Non‑Stop” campaign.
• Atomic Shake offers 8‑hour glossy, transfer‑proof wear.
• Formula includes marine algae extract and flexible polymers.
• Haus Labs backs campaign with full‑funnel media to boost sales.

Pulse Analysis

The cosmetics industry has seen a surge in demand for durable, high‑impact lip products that can keep pace with fast‑moving consumer lifestyles. Haus Labs’ Atomic Shake Lip Lacquer answers that call by combining marine algae extract with innovative polymer technology, delivering a glossy sheen that resists transfer for up to eight hours. This blend of science and aesthetics differentiates the product from traditional matte lacquers, appealing to both makeup enthusiasts seeking long‑lasting color and professionals looking for reliable performance on set or in the field.

Strategically, the brand has tapped Kai Schreiber, a youthful influencer with a growing social following, to embody the product’s versatility across multiple personas. The campaign’s narrative—shifting from sheer nudes to bold hues—mirrors Haus Labs’ broader commitment to inclusivity and self‑expression. By deploying a full‑funnel media mix that spans social, video, and retail touchpoints, the company maximizes reach and conversion, turning storytelling into measurable sales lift. This approach aligns with modern marketing tactics where authentic creator partnerships drive deeper consumer engagement.

Beyond the product launch, Haus Labs continues to leverage its celebrity foundation and partnership ecosystem to expand market share. The previous collaboration with Sephora on the “We Belong to Something Beautiful” initiative highlighted the brand’s dedication to social causes, reinforcing loyalty among socially conscious shoppers. As the premium lipstick segment intensifies, Haus Labs’ blend of innovative formulation, culturally resonant campaigns, and purpose‑driven branding positions it for sustained growth and a stronger foothold against established luxury competitors.