Jennie Gives the Exposed Underwear Trend a Spring Twist at Chanel Paris Fashion Week Show

Why It Matters

Jennie’s high‑profile endorsement amplifies the exposed‑underwear trend within luxury fashion, driving consumer demand and reinforcing Chanel’s relevance among younger, trend‑savvy shoppers.

Key Takeaways

• Jennie blends Chanel heritage with modern sheer aesthetics.
• Exposed underwear trend gains luxury runway validation.
• Black bra and briefs match beaded knit ensemble.
• Red patent bag adds pop, enhancing visual impact.
• Celebrity styling boosts Chanel’s appeal to Gen Z.

Pulse Analysis

Paris Fashion Week continues to serve as a proving ground where heritage houses test the limits of their DNA against emerging street‑style cues. This season, the exposed‑underwear motif—originating from early‑2000s club culture—has resurfaced on high‑end runways, signaling a shift toward more daring, body‑positive aesthetics. Luxury brands are leveraging the visual shock value to capture media attention and differentiate collections in an oversaturated market. By integrating this trend, houses like Chanel signal openness to reinterpretation while preserving the aura of exclusivity that defines haute couture.

Jennie’s appearance at Matthieu Blazy’s Fall 2026 presentation exemplifies that balance. She paired a beaded, open‑knit cardigan and skirt—echoes of Chanel’s 1920s knitwear—with a matching black bra and briefs, allowing the undergarments to peek through the low‑slung hem. The choice of a vivid red patent‑leather bag and two‑toned kitten heels introduced a pop of color that contrasted the muted green embellishments, creating a layered visual narrative. This styling not only reinforced her “Human Chanel” moniker but also demonstrated how celebrity wardrobes can translate runway concepts into street‑ready statements.

The ripple effect extends beyond the runway. When a global pop icon adopts a runway look, social media amplification accelerates trend adoption among younger consumers, driving demand for similar silhouettes and accessories across fast‑fashion and luxury channels. For Chanel, the endorsement aligns with a strategic push to attract Gen‑Z shoppers who value both heritage and contemporary edge. Retail analysts predict a modest uptick in sales of knitwear and accessories that echo the exposed‑underwear aesthetic, while competitors may follow suit, further blurring the line between couture and streetwear.