Ocean State Media (Rhode Island PBS) Acquires FM Station WVEI From Audacy

Why It Matters

The statewide FM signal gives public media a broader audience and new revenue opportunities, strengthening local journalism in a market dominated by commercial broadcasters.

Key Takeaways

• Ocean State Media acquires WVEI FM from Audacy
• FM signal now covers entire Rhode Island
• Station moved to PBS studios with upgraded facilities
• Merger follows 2023 Public’s Radio integration
• Rebrand to Ocean State Media completed in 2025

Pulse Analysis

Public broadcasters are increasingly turning to FM radio to broaden their reach, and Ocean State Media’s acquisition of WVEI exemplifies that trend. By securing a full‑state FM frequency, the nonprofit can deliver news, cultural programming, and emergency alerts to listeners who may not tune into television or online streams. The move also aligns with a national pattern where PBS stations acquire commercial frequencies to diversify distribution channels and tap into traditional advertising markets while preserving public‑service mandates.

For Rhode Island, the impact is immediate. The enhanced FM signal fills coverage gaps that previously left rural and coastal communities underserved by public media. Listeners will now access Ocean State Media’s award‑winning news, educational content, and local arts coverage on a platform that’s accessible in cars and portable radios. This expansion is likely to boost audience metrics, attract new underwriters, and provide a stronger platform for community engagement, especially during weather events or public health emergencies.

Strategically, the acquisition signals a shift toward multi‑platform resilience in the broadcasting sector. Combining television, digital, and now robust FM capabilities positions Ocean State Media to compete more effectively with commercial stations for audience share and sponsorship dollars. It also offers a template for other public broadcasters facing funding pressures: leveraging existing assets, consolidating operations, and expanding into complementary media formats can create economies of scale while enhancing public service delivery. As the media landscape evolves, such integrated approaches may become essential for the sustainability of nonprofit broadcasters.

Deal Summary

Ocean State Media, the organization behind Rhode Island PBS, announced the acquisition of FM station WVEI from Audacy. The deal will relocate the station to PBS studios and expand its signal to cover the entire state. The acquisition follows the 2023 merger of Rhode Island PBS and Public’s Radio and the 2025 rebranding to Ocean State Media.