FaZe Vegas Names Capriotti’s Its Official Sandwich Partner

Why It Matters

The partnership gives Capriotti’s direct exposure to a rapidly expanding esports fan base, while FaZe Vegas gains a recognizable consumer brand to enhance its sponsorship portfolio.

Key Takeaways

• FaZe Vegas partners with Capriotti’s as official sandwich sponsor
• No financial terms disclosed for the partnership
• Fan rewards tied to team victories via social media
• Partnership expands Capriotti’s reach to 640M esports audience
• Team will feature Capriotti’s branding on jerseys

Pulse Analysis

Esports sponsorships have evolved from peripheral branding to core revenue streams, driven by a global audience that now exceeds half a billion fans. Brands across sectors recognize that gaming audiences demand authentic engagement, prompting a shift toward integrated partnerships that blend product placement with interactive experiences. In this environment, food and beverage companies are especially eager to capitalize on the high‑engagement moments of live competition, where viewers are receptive to snack and meal promotions.

FaZe Vegas, renowned for its dominant performance in the Call of Duty League, leverages the Capriotti’s deal to deepen fan interaction. Beyond jersey logos, the team will roll out a "victory‑unlock" program, granting fans exclusive sandwich rewards after each match win, a tactic that merges competitive excitement with tangible incentives. Such activations amplify social‑media chatter, generate user‑generated content, and create measurable touchpoints that can be tracked through redemption codes and engagement metrics.

For Capriotti’s, the alliance represents a strategic entry into a high‑growth, youth‑centric market. By aligning with a franchise that boasts multiple championships and a loyal fan base, the sandwich chain can position itself as the go‑to snack for gamers, potentially driving foot traffic to its 150 U.S. locations. This move reflects a broader trend of quick‑service restaurants seeking relevance in digital culture, suggesting that future esports deals will likely incorporate co‑branded menu items, localized promotions, and data‑driven loyalty programs. The partnership underscores how esports continues to reshape traditional marketing playbooks, offering brands a dynamic platform for sustained consumer connection.

FaZe Vegas Names Capriotti’s its Official Sandwich Partner

By James Fudge · February 12, 2026 · Categories: Brands, Call of Duty, Partnerships · Reading time: 2 minutes

Call of Duty League (CDL) franchise FaZe Vegas announced Thursday that it has entered into a partnership with Capriotti’s Sandwich Shop. Financial terms of the deal were not disclosed.

Under the terms of this new deal, Capriotti’s becomes the official sandwich partner of FaZe Vegas. FaZe Vegas will also feature the sandwich brand on team jerseys throughout the year, and promote it through curated content, on social media, and more. In addition, FaZe Vegas will work with Capriotti’s on a number of activations, starting with a special “fan perks” initiative: each FaZe Vegas victory will unlock a special Capriotti’s reward for fans via social media. More details on this and other activations will be revealed on the team’s social‑media channels.

“With more than 640 million people expected to be part of the global esports audience in 2026, gaming has become a powerful cultural force,” said Ashley Morris, CEO of Capriotti’s Sandwich Shop. “We’re thrilled to step into this high‑energy, fast‑growing space and connect with fans who are as passionate about competition as they are about great food. Partnering with FaZe Vegas, a home team with a winning legacy, felt like a natural fit, and we can’t wait to cheer them on as they continue to dominate.”

FaZe Vegas (formerly Atlanta FaZe) is one of the best‑performing teams in the Call of Duty League, collectively earning $6 million USD in total prize money and recording 200 Series wins. FaZe Vegas also claims “the longest win streak in CDL history” and remains the only team to secure three consecutive tournament victories. Other notable successes include being crowned the 2021 CDL Champions and 2024 Esports World Cup Champions.

Launched in 1976, Capriotti’s Sandwich Shop has more than 150 locations across the United States. Capriotti’s joins other FaZe Vegas partners and sponsors, including Monster Energy and Battle Beaver.

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About the Author

James Fudge has a career spanning over two decades in esports and gaming journalism. He began in 1997 at Game‑Wire / Avault, later serving as Senior Editor for Esports at Sports Business Journal and The Esports Observer (2018‑2021). He is a seasoned veteran and pivotal figure in the evolution of esports media.