GOG Did an AMA and Here's some Highlights - Like How They'll Continue Using Generative AI
•February 5, 2026
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Why It Matters
The announcements signal GOG’s commitment to technological innovation and platform diversification, which could reshape its competitive stance in the PC gaming market. Maintaining DRM‑free principles while expanding services may attract both preservationists and mainstream gamers.
Key Takeaways
- •GOG will keep testing generative AI tools.
- •Linux support work has started, senior engineer hired.
- •GOG reaffirms DRM‑free definition and offline play.
- •Community feedback drives communication improvements under new owners.
- •Upcoming AAA releases hinge on DRM‑free negotiations.
Pulse Analysis
Generative AI is reshaping content pipelines across the gaming industry, from procedural asset creation to customer support chatbots. GOG’s measured adoption—testing tools without replacing human judgment—mirrors a broader trend where publishers balance efficiency gains with brand integrity. By positioning AI as an optional enhancer rather than a core decision‑maker, GOG aims to preserve its reputation for curated, high‑quality experiences while staying technologically current.
Linux support has moved from a wish list to an actionable project, with a senior engineer now recruited to spearhead Galaxy’s Linux client. This aligns GOG with the growing segment of gamers who favor open‑source ecosystems and reinforces its preservation mission by ensuring classic titles remain accessible on diverse hardware. Coupled with a crystal‑clear DRM‑free policy—offline play, no hard or soft DRM—GOG differentiates itself from competitors that rely on restrictive licensing, appealing to both nostalgia‑driven consumers and modern indie developers.
Under new ownership, GOG is sharpening its community engagement and pricing strategies, acknowledging past regional shortcomings. The focus on transparent communication, expanded payment options, and a curated yet flexible indie slate aims to boost user loyalty. Meanwhile, securing AAA releases like upcoming CD Projekt Red titles could elevate GOG’s market share, provided its DRM‑free stance can be reconciled with publisher expectations. These moves collectively position GOG as a niche yet increasingly influential player in the digital distribution landscape.
GOG did an AMA and here's some highlights - like how they'll continue using generative AI
Source: GamingOnLinux
With GOG under new ownership, they’re trying some new things (like generative AI) and recently held an AMA on Reddit. Below are selected highlights from the session.
Generative AI
The only comment on AI came from Managing Director Maciej Gołębiewski, who said:
“We’re not planning on making absolute statements in either direction. AI tools are one of many technologies we test and try out, and in some contexts it genuinely helps us push the company (and the mission) forward. What we will change, though, is how and where those tools are used; we understand that using new technology doesn’t mean skipping human judgment.”
In short, GOG will continue using generative AI, though they are careful about how it’s applied.
Linux Support
Co‑founder and new owner Michał Kiciński addressed Linux plans:
“We’re at a very early stage right now, but we of course see the rising popularity and importance of this OS for gamers and agree on its value. We’ve started the recruitment process for a Senior Engineer who would help handle it. When it comes to specifics, we can’t share much at the moment. Nonetheless, the work has started, and this will appear on GOG one day. That much we can say. Plus, personally, I’m a big fan of Linux :) It's a serious topic for us, where we'll put our efforts.”
In a follow‑up, Kiciński added that the process to bring Galaxy to Linux has begun, but it’s “too early to give any ETA.”
Staying True to GOG’s Principles
When asked how GOG will avoid “incrementally losing track of your principles,” Maciej Gołębiewski replied:
“GOG’s principles – ownership, preservation, gamer‑centricity – were very clear from the start. In the beginning, hiring was easy because the team just recruited their friends, guild members, and online buddies, so people who already ‘got the idea.’
Nowadays, we have to be more intentional. We're still looking for people who ‘get it,’ or would like to ‘get it.’ So we spend time during onboarding explaining what GOG is really about and what our mission is. We also start every All Hands by reminding ourselves why we do what we do – revisiting our vision and the strategy to get us there. On a side note (just between us), whenever we're recruiting and someone knows GOG, has an account, and won’t stop talking about their favorite classic – it’s a huge plus.
We’re also lucky to have such an engaged community. Whenever we get a bit lost or forget our principles in the ‘heat of the moment,’ the community is always there to help us pause and reflect on our actions.”
DRM‑Free Stance
Maciej Gołębiewski explained GOG’s definition of “DRM‑free”:
“The full single‑player campaign must be playable offline,
No hard DRM such as Denuvo, and no always‑online or online‑check‑in requirements for single‑player progress,
No soft DRM – you must be able to back up your game files and install them on your machines without a client.”
He added that while GOG strives to remove online requirements, some optional cosmetics may require a login if the developer cannot share source code. In those cases GOG releases the game but keeps the base experience untouched.
Impact of New Ownership
Michał Kiciński reflected on what will stay the same and what will change:
“The attachment to the GOG concept and its values does not change. I feel like a guardian of values such as ownership, fairness, and making classic games playable and preserved.
However, we need to significantly improve communication with our users. Community initiatives like the ‘second‑class citizen’ list show that better two‑way communication is needed. We are collecting, analyzing, and planning work to address these areas.
As for the longer‑term future, we have very ambitious plans for GOG, but I can’t share details yet.”
“Rollback” Feature (Galaxy Client)
Maciej Gołębiewski gave a technical answer:
“The feature is based on the Developer portal build endpoints, and the offline installers section wasn’t built to support browsing through so many files. Reworking the library view would be required, and we have more pressing issues to address.”
GOG Preservation Program
Technical Producer Adam Ziółkowski outlined the program’s status:
“Within the first year we aimed to kick‑start the program with as many titles as possible. We’re still adding games and monitoring reported issues. We’re researching ways to address problems beyond the rollback feature, giving users more options. Not every title is directly maintained by us.”
Modernizing Classic Titles
Adam Ziółkowski described GOG’s workflow for bringing older games to modern systems:
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1980‑1995 (DOS era) – Primarily use DOSBox; also emulate consoles like NES, SNES, MAME, Neo Geo.
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1995‑2005 – Emulate graphics, translate old DirectX calls, recreate registry entries, adjust memory allocations, fix startup crashes, handle CD‑Audio, add modern controller support, and address legacy bugs on a case‑by‑case basis.
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2005‑2015 – Add quality‑of‑life improvements such as unlocking FPS limits and modern controller support.
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2015‑present – Adapt achievements, leaderboards, and occasional bug fixes; many titles are still maintained by the original developers.
Multiplayer titles often rely on proprietary servers; preserving them may require cooperation with developers or, in some cases, removal of multiplayer functionality.
Multiplayer Preservation
Adam Ziółkowski explained the challenges:
“It all depends on the title and how we approach it with the DRM‑free mission in mind. Handling multiplayer often requires additional cooperation with original devs or access to source code. We’re focusing on the mountain of excellent single‑player games while keeping an eye on how to tackle multiplayer cases.”
Regional Pricing
Maciej Gołębiewski acknowledged pricing issues:
“We know that our experience in many geographies is sub‑par, including inadequate prices and a too narrow selection of currencies and payment methods. While we haven’t decided the sequence of interventions, we are looking to correct a lot of it this year.”
Language Availability
Adam Ziółkowski addressed why some games are English‑only on GOG:
“For Oblivion we are definitely looking into this. For other titles, if a language is no longer available on other platforms, there is often a legal reason—localization rights may not have carried over to the original publisher, and we need to ensure there are no obstacles.”
Future Releases
Bartosz Kwietniewski, Head of Business Development, teased upcoming titles:
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Final Fantasy: “We’re very pleased with how the Final Fantasy IP was welcomed on GOG and can’t wait for your reaction when more games drop on our platform.”
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AAA Games: “AAA titles are challenging because our DRM‑free policy can delay Day‑1 releases. Publishers are gradually warming up to us, and upcoming CDPR releases (Witcher 4, Cyberpunk sequel) should make it easier to convince AAA publishers.”
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Indie Curation: “We’re loosening curation guidelines but don’t want to host every game. Quality matters. We prioritize indie hits like Balatro, Sea of Stars, Hades, etc., though negotiations can take weeks to years.”
All quotes and information are taken from the GOG AMA on Reddit, as reported by GamingOnLinux.
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