![[Industry News] Bastion Brings Exceptional Service, International Reach to North American Games Companies with Launch of Bastion America](/cdn-cgi/image/width=3840,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/Rebekah_Nicodemus_4.jpg)
[Industry News] Bastion Brings Exceptional Service, International Reach to North American Games Companies with Launch of Bastion America
•February 10, 2026
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Companies Mentioned
Why It Matters
The launch gives U.S. game publishers a dedicated, globally‑connected marketing partner, accelerating brand reach and revenue potential in an increasingly competitive market.
Key Takeaways
- •Bastion America launches with US‑based leadership.
- •Rebekah Nicodemus heads the new division.
- •Services cover strategy, media, influencer, community, crisis.
- •Leverages Bastion’s 30‑year gaming communications expertise.
- •Connects US clients to global OneVoice network.
Pulse Analysis
The video‑game industry has outgrown traditional advertising models, demanding agencies that understand both the creative pulse of developers and the data‑driven tactics of modern marketing. Bastion’s reputation stems from three decades of steering iconic franchises through product launches, community building, and crisis management. By establishing a U.S. presence, the firm acknowledges the continent’s surge in high‑budget titles and the need for localized expertise that still taps into its worldwide network of media partners and influencers.
Rebekah Nicodemus brings a rare blend of agency insight and in‑house product experience, having overseen communications for Blizzard at Grayling and later shaping Amazon Games’ brand narrative. Her appointment signals a strategic shift toward deeper integration with client teams, ensuring that campaigns are not only creative but also aligned with business objectives such as user acquisition and retention. Nicodemus’ background in technology and entertainment equips Bastion America to navigate the fast‑moving esports, live‑service, and cross‑platform ecosystems that dominate today’s market.
Bastion America’s service portfolio—strategic counsel, media and influencer relations, social community engagement, corporate and crisis communications, and marketing consultancy—offers a one‑stop solution for publishers seeking to scale quickly. Leveraging the OneVoice network, the agency can amplify U.S. campaigns across Europe and Asia, providing a seamless global rollout. This integrated approach reduces time‑to‑market, mitigates reputational risk, and positions American developers to capture larger market shares as the industry continues its rapid international expansion.
[Industry news] Bastion brings exceptional service, international reach to North American games companies with launch of Bastion America
Press Release
Bastion, the award‑winning communications and marketing agency dedicated to the video games industry, has launched Bastion America, bringing exceptional service, strategic clout and proven international reach to games companies across North America.
Since 1992, Bastion has worked with some of the largest and most successful brands in the games industry, helping them to achieve momentum, grow and thrive. Bastion America will continue this mission with a dedicated US‑based team, replicating the same high standards of service, creativity, and strategic thinking that have defined Bastion’s work for over 30 years.
Bastion America will be headed up by Rebekah Nicodemus, who previously led accounts such as Blizzard Entertainment during her time at Grayling before becoming Head of Product Communications at Amazon Games. Rebekah brings a wealth of experience across games, entertainment, technology and brand communications to the agency.
“As a client, I relied on Bastion to think strategically, solve problems independently and deliver consistently strong results,” said Rebekah. “They quickly became trusted collaborators and a true extension of my in‑house team. I’m excited to bring the same rigor and excellent service, backed by a powerful global network, to Bastion America clients as we expand our presence in the US.”
“The games industry is truly global, and Bastion America makes it easier for American companies to achieve real momentum both domestically and internationally with our best‑in‑class service connected to OneVoice, the best games agency network serving the industry today,” commented Dean Barrett, Exec Chair of Bastion.
“We’ve worked closely with Rebekah while she was at Amazon and know that her drive to achieve is perfectly compatible with the Bastion client‑first approach. She has a proven track record working in agencies, so she’s a great fit to help drive Bastion America forward,” commented Bastion’s Managing Director, Ravi Vijh.
Bastion America services will include strategic counsel, media and influencer relations, social and community engagement, corporate and crisis communications, and marketing consultancy.
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