KRAFTON to Host Large-Scale Fan Festival Celebrating PUBG: BATTLEGROUNDS’ 9th Anniversary

Why It Matters

The festival deepens player loyalty and creates new revenue streams, reinforcing PUBG’s position in a competitive battle‑royale market.

Key Takeaways

• Festival on March 28 at Korea University’s Hwajeong Gymnasium.
• Theme “STILL HERE, ALLDAY” celebrates nine years of PUBG.
• Includes offline zone, meet‑ups, orchestra, dance, magic shows.
• Attendees receive limited‑edition light stick, dog‑tag, 2,000 G‑Coin.
• Tickets sold via Melon Ticket; pre‑sale needs KRAFTON ID.

Pulse Analysis

PUBG’s nine‑year run is a rare milestone in the fast‑moving battle‑royale genre, where most titles fade within a few years. By staging a high‑profile fan festival, KRAFTON signals that the franchise remains a cultural touchstone, especially in its home market of South Korea. The event not only celebrates the game’s legacy but also leverages nostalgia to re‑engage lapsed players and attract new audiences, reinforcing the brand’s relevance amid rising competition from titles like Call of Duty: Warzone and Apex Legends.

The festival’s design blends experiential marketing with community building. Hands‑on booths, influencer meet‑ups, and live performances create immersive touchpoints that go beyond digital interaction, encouraging attendees to share content across social platforms. Limited‑edition merchandise, such as the light stick and dog‑tag, coupled with a 2,000 G‑Coin coupon, serves as both a collector’s incentive and a catalyst for in‑game spending. By tying ticket access to KRAFTON ID verification, the company also gathers valuable user data for future personalized promotions.

From a business perspective, the event diversifies KRAFTON’s revenue mix, adding ticket sales and merchandise to its traditional streams of game sales and microtransactions. It also strengthens player retention by fostering a sense of belonging that can translate into longer playtime and higher lifetime value. As the gaming industry increasingly embraces hybrid physical‑digital experiences, KRAFTON’s festival may set a template for other developers seeking to monetize mature IPs through live, community‑centric events.