Make Your China Market Move This May Day

Why It Matters

China remains the world’s largest gaming market, and direct access to local partners can accelerate revenue growth for global studios. Attending the summit before ChinaJoy maximizes networking efficiency and deal‑making potential.

Key Takeaways

• 10% ticket discount ends May 8 with code PGBMAY10.
• Summit July 29 in Shanghai, ahead of ChinaJoy week.
• Focus on matchmaking, expert tracks for global‑local partnerships.
• Targets developers, publishers, investors, platforms, service providers.
• Serves as entry point to China’s $45 bn gaming market.

Pulse Analysis

China’s gaming sector continues to dominate the global landscape, generating roughly $45 billion in 2023 and projected to outpace most Western markets despite tighter content regulations. For international studios, navigating the country’s unique distribution channels, licensing requirements, and consumer preferences is a complex, high‑stakes endeavor. The Shanghai summit arrives at a pivotal moment, offering a concentrated forum where market intelligence meets actionable connections, thereby reducing the friction that typically slows cross‑border expansion.

Pocket Gamer Connects has quickly become a niche yet influential gathering, leveraging its deal‑driven format to bridge the cultural and business divide between East and West. After a successful debut last year, the July 29 summit builds on that momentum with curated matchmaking sessions, sector‑specific tracks, and panels led by industry veterans. By aligning the event with the lead‑up to ChinaJoy—the country’s premier gaming expo—organisers ensure that attendees can capitalize on a surge of product launches, media coverage, and investor interest, creating a fertile environment for partnership negotiations.

The 10% early‑bird discount, valid through May 8, adds a cost‑effective incentive for firms weighing travel and budget constraints. For companies plotting their H2 strategy, the summit offers a tangible ROI: accelerated market entry timelines, vetted partner pipelines, and real‑time feedback on localization strategies. In a market where timing and relationships dictate success, securing a seat at PG Connects could be the differentiator that turns a regional test launch into a multi‑billion‑dollar franchise.