Meet Boston Named Official Destination Partner for RLCS Major 2026

Why It Matters

The partnership positions Boston as a premier esports tourism hub, driving visitor spending and reinforcing the city’s brand in a fast‑growing market.

Key Takeaways

• Meet Boston becomes official destination partner for RLCS Boston Major.
• Event runs Feb 19‑22 at Agganis Arena, Boston University.
• Prize pool totals $354,000 with 16 top Rocket League teams.
• Partnership includes broadcast ads, branding, on‑site sponsorship.
• RLCS Major expected to boost Boston tourism and overnight stays.

Pulse Analysis

Boston’s alignment with the RLCS Boston Major reflects a broader municipal strategy to capture the economic upside of esports. By leveraging Meet Boston’s visitor‑services expertise, the city can convert global viewership into tangible tourism revenue, from hotel bookings to local dining. The Agganis Arena’s proven track record hosting high‑profile gaming events provides a ready‑made infrastructure, reducing logistical risk and amplifying the city’s appeal to future tournament organizers.

The $354,000 prize pool and participation of 16 world‑class teams underscore the event’s competitive significance, while the inclusion of four North American squads highlights the region’s growing talent pipeline. Integrated branding—ranging from in‑broadcast ads to physical backdrops—offers sponsors a multi‑channel platform to reach a highly engaged, predominantly Gen‑Z audience. For Meet Boston, the deal expands its portfolio beyond traditional conventions, positioning it at the intersection of sport, entertainment, and digital culture.

Economically, the Major is projected to generate substantial out‑of‑state visitation, extending average stays beyond the event days as fans explore Boston’s attractions. This influx supports ancillary sectors such as hospitality, transportation, and retail, reinforcing the city’s diversification efforts. Moreover, the partnership signals to other esports leagues that Boston can deliver seamless, high‑visibility events, potentially catalyzing a recurring calendar of tournaments that cement the city’s reputation as an esports destination.

Meet Boston Named Official Destination Partner for RLCS Major 2026

Visitor services organization will feature prominently in RLCS 2026 Boston Major marketing and more. · By James Fudge · February 12, 2026 · Categories: Events & Tournaments, Partnerships, Rocket League · Reading time: 2 minutes

![Meet Boston partners with BLAST for RLCS 2026 Boston Major.]

International tournament organizer BLAST announced this week that it has signed a partnership deal with Meet Boston to serve as the “official destination partner” for the upcoming Rocket League Championship Series (RLCS) 2026 Boston Major. Financial terms of this new deal were not disclosed.

Under the terms of the deal, Meet Boston will be integrated into event broadcasts and will receive prominent digital and physical branding, including in‑broadcast advertisements, printed backdrops, and sponsored on‑site areas.

The RLCS Boston Major represents the first arena event in the 2026 competitive calendar and will feature 16 of the world’s top‑ranked Rocket League teams competing for a share of a $354,000 USD total prize pool and league ranking points. The competition will take place Feb. 19‑22 at the Agganis Arena on the Boston University campus and will feature two days of live arena competition. BLAST said the Major will feature four North American teams.

“We are thrilled to once again work with BLAST to host the RLCS 2026 Boston Major, which will be the first Major of the new season,” said Meet Boston President & CEO Martha J. Sheridan. “BLAST esports events captivate a global audience, driving worldwide viewership along with critical out‑of‑state visitation and overnight stays. Boston has a proven track record of executing esports events seamlessly and successfully, including previous Major events at Agganis Arena. We are excited to grow our partnership with BLAST to include a comprehensive array of integrated marketing and broadcast opportunities.”

Tickets for this competition are still available through Ticketmaster.

In case you are not familiar with it, Meet Boston describes itself as the “primary private sector marketing and visitor services organization charged with the development of meetings, conventions, and tourism‑related business” for the city of Boston. More information about its work can be found at www.meetboston.com.