The Maryland license expands Oddin.gg’s market reach in a high‑value betting ecosystem, reinforcing its position as a leading esports betting infrastructure provider. This growth signals deeper integration of esports into mainstream gambling markets across the United States.
The esports betting sector has accelerated beyond niche status, driven by broader acceptance of digital competition and a regulatory wave that treats esports similarly to traditional sports. Analysts note that the convergence of high‑stakes sports wagering and the youthful, tech‑savvy esports audience creates a lucrative cross‑sell opportunity for operators. As more states legalize sports betting, providers like Oddin.gg are positioned to capture a share of the projected multi‑billion‑dollar market by offering turnkey solutions that integrate seamlessly with existing casino platforms.
Maryland’s $6.6 billion betting handle in 2025 underscores the state’s attractiveness for new entrants. By obtaining a vendor license, Oddin.gg gains direct access to a market where esports betting already commands a notable slice of activity. The move also diversifies the company’s geographic risk, reducing reliance on its earlier strongholds such as New Jersey and Colorado. Competitors will need to match Oddin.gg’s breadth of integrations—ranging from Betano to Aristocrat—to remain relevant in a landscape where operators prioritize comprehensive, low‑latency betting experiences.
For bookmakers and casino operators, the expansion means immediate scalability. Oddin.gg’s API suite enables rapid deployment of esports markets, allowing partners to launch titles, odds, and live‑betting features without extensive in‑house development. This efficiency is critical as consumer demand for real‑time esports wagering spikes, especially around marquee events like the League of Legends World Championship. Looking ahead, the company’s continued licensing strategy suggests a roadmap toward nationwide coverage, potentially setting the standard for how esports betting integrates with the broader U.S. gambling ecosystem.
The Esports Advocate · Thursday, February 12, 2026 · by James Fudge · Reading Time: 1 min
Oddin.gg secures Maryland betting license.
Esports betting solutions company Oddin.gg announced this week that it has been granted a sports betting vendor license in the state of Maryland. This is a bit of a milestone for the company, as its new Maryland license represents the company’s seventh such license in North America.
Oddin.gg said in its announcement that the Maryland license adds to Oddin.gg’s existing market access, which already included Arizona, New Jersey, Colorado, West Virginia, Ohio, and Ontario, Canada. Oddin.gg added that Maryland’s sports betting market saw bettors wagering over $6.6 billion USD in 2025.
Approximately 23 % of US sports bettors place wagers on esports, with North America accounting for more than 40 % of global esports betting revenue in 2024, according to data provided by Oddin.gg.
In case you are not familiar with the company, Oddin.gg provides esports betting solutions to a number of bookmakers, casinos and companies in the gambling sector including Betano, ESPNbet, Stake, Allwyn, Dafabet, Betsson, Betway, OpenBet, Aristocrat, Vibra Gaming, Betby, and many more.
James Fudge – With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game‑Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.
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