
Valve
Transparent release dates improve buyer confidence and enable Steam to surface upcoming 1.0 launches in its Personal Calendar, driving more informed purchasing decisions.
Early Access has become a cornerstone of Steam's ecosystem, letting players experience games while they evolve. However, the lack of a definitive launch timeline often left consumers guessing, leading to hesitancy and abandoned carts. By permitting a planned 1.0 release date, Valve addresses a long‑standing pain point, offering a clearer signal of a game's maturity and expected completion. This move aligns with broader industry trends toward greater transparency, where developers and platforms aim to set realistic expectations early in a product's lifecycle.
Valve's implementation ties the new date field directly into the Steam Personal Calendar, a feature introduced last year to help users track upcoming events. When a developer adds a 1.0 date, it automatically appears as a calendar entry, giving players a visual reminder and encouraging them to revisit the title as it approaches full release. The option remains voluntary, acknowledging that many indie studios operate on fluid schedules. By centralizing this information on the store page instead of scattered social posts or forum threads, Valve streamlines communication and reduces the risk of mixed messages.
From a business perspective, clearer timelines can boost conversion rates and sustain community engagement throughout the Early Access period. Players are more likely to invest when they see a concrete roadmap, and developers benefit from heightened visibility as their titles move toward launch. Moreover, the added data point enriches Steam's analytics, allowing the platform to surface trending transitions and refine recommendation algorithms. In a competitive marketplace, this transparency may become a differentiator, prompting other digital storefronts to adopt similar practices.
By Liam Dawe · 9 Feb 2026 at 10:33 am UTC
Answering calls from developers, Valve have tweaked Early Access game pages to allow developers to add a full release date. Just like Coming Soon pages can list an exact date, or a period where it may release, Early Access games can now do this too.
Should hopefully help prevent a little confusion for potential purchases, and just allow developers to be a bit more upfront about how long it might take. Or, if a game is releasing soon – just a simple way for you to see. Developers aren't forced into using this though, as plenty won't know when it will be finished.
An example I found for you is Timberborn (recently covered here on GamingOnLinux), which releases March 5th:

Valve said this about why they're adding it now:
Occasionally, developers with a game in Early Access would ask us proactively if there was any official place to display a planned 1.0 date. They wanted existing and potential players to know about their plans. Many studios were already sharing their 1.0 dates in other places—within the text description on the store page, via Steam Event news posts, on social media, in their forums, and so on.
Last year we introduced the Steam Personal Calendar, and realized one valuable kind of 'release' was missing from the UI: upcoming transitions from Early Access to 1.0. With an official 1.0 date display, we could give those transitions an official display in Personal Calendar, and help address the developer requests around formally showcasing the planned 1.0 release.
Source: Valve
Article taken from GamingOnLinux.com.
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