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GamingNewsThe Redesigned Offerwall Monetization Dashboard: What’s New and Next
The Redesigned Offerwall Monetization Dashboard: What’s New and Next
GamingDigital Marketing

The Redesigned Offerwall Monetization Dashboard: What’s New and Next

•February 1, 2026
0
Unity Blog
Unity Blog•Feb 1, 2026

Companies Mentioned

Unity

Unity

U

Why It Matters

The upgrade equips publishers with deeper insights and faster optimization, directly boosting offerwall revenue and reducing reliance on outdated tools.

Key Takeaways

  • •New dashboard offers advanced filtering and visual reports.
  • •App-level metrics include DAU, DUV, DUC.
  • •Placement page provides unified offerwall view.
  • •A/B testing flow now integrated with overview page.
  • •Legacy dashboard will be phased out soon.

Pulse Analysis

Offerwall monetization has become a cornerstone of mobile app revenue, and Tapjoy’s integration with Unity positions it as a critical infrastructure layer for publishers. By consolidating data streams into a single, intuitive dashboard, Tapjoy addresses a long‑standing pain point: fragmented reporting that hampers real‑time decision making. The inclusion of granular metrics like Daily Active Users, Daily Unique Viewers, and Daily Unique Converters allows operators to pinpoint funnel drop‑offs and allocate spend more efficiently, aligning with broader economy‑optimization strategies that many ad tech platforms are pursuing.

The revamped dashboard introduces several functional upgrades that translate into tangible performance gains. Advanced filtering and break‑by dimensions enable segment‑level analysis without exporting raw data, while the redesigned placement page offers a holistic snapshot of every offerwall entry point. This bird’s‑eye perspective simplifies inventory management and helps identify underperforming placements. Moreover, the streamlined A/B testing workflow, now embedded within the App and Content Overview, reduces setup friction and accelerates insight delivery, encouraging a culture of continuous experimentation among publishers.

For the industry, Tapjoy’s move signals a shift toward more data‑centric, self‑service tools that empower publishers to act autonomously. As legacy dashboards are phased out, the market will likely see heightened competition among platforms that can provide comparable depth of insight and ease of use. Publishers adopting the new interface can expect faster iteration cycles, higher fill rates, and ultimately stronger eCPM outcomes, reinforcing the strategic value of integrated offerwall solutions in the evolving digital advertising ecosystem.

The Redesigned Offerwall Monetization Dashboard: What’s New and Next

Tapjoy from Unity’s offerwall is equipped with economy optimization features designed to increase the impact of publishers’ offerwall integrations.

In order for publishers to get the most out of these optimization features, we have made a significant investment in rebuilding the offerwall publisher dashboard from the ground up to provide a cohesive and holistic view.

What’s new for publishers

The new dashboard introduces a suite of new features to improve monetization. These include new reporting tools and metrics to help publishers arrive at deeper insights:

  • Partner and app overview: Analyze your data in detail with advanced filtering, break‑by dimensions, and dynamic visual reports.

  • New app‑level metrics: Get a clearer understanding of the funnel and areas for improvement with metrics like Daily Active Users (DAU), Daily Unique Viewers (DUV), and Daily Unique Converters (DUC).

  • Redesigned Placement Page: See a clear bird’s‑eye view of your offerwall monetization across all entry points, making it easier to monitor and manage.

  • Refreshed A/B testing flow: Set up and run tests more simply and intuitively. Once tests are complete, publishers will now be able to view outcomes directly from the App and Content Overview page.

New dashboard availability and what’s next

The new dashboard is now available for all partners. To try it out and test the new features, simply log in to the Tapjoy dashboard here. Please note that the legacy Tapjoy publisher dashboard will be deprecated at a later date. You can continue to use your existing login credentials to access the new dashboard.

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