Toronto KOI Renews Partnership With SCUF Gaming

Why It Matters

The continued alliance reinforces the growing importance of specialized gaming hardware in esports performance and brand activation, signaling sustained investment in the competitive gaming ecosystem.

Key Takeaways

• Seventh consecutive year partnership between Toronto KOI and SCUF
• SCUF supplies elite controllers for players and fans
• Branding appears on jerseys, social posts, and content
• Collaboration includes consumer education via community engagement
• Partnership highlights growth of esports hardware sponsorships

Pulse Analysis

The longevity of Toronto KOI’s relationship with SCUF Gaming reflects a broader trend where esports franchises seek stable, high‑quality hardware partners to gain a competitive edge. Elite controllers, tailored for the fast‑paced demands of Call of Duty, provide players with precision and durability, translating into marginal performance gains that can decide match outcomes. By securing a seventh‑year deal, KOI signals confidence in SCUF’s product roadmap and its ability to meet the evolving technical standards of professional play.

Beyond on‑stage performance, the partnership serves as a powerful marketing conduit. SCUF’s branding on jerseys and across KOI’s digital platforms amplifies visibility among a passionate fan base, while joint content initiatives educate consumers about customization options and performance benefits. This dual‑focus strategy leverages the team’s community reach to drive product adoption, creating a feedback loop where player endorsement fuels retail demand, and increased sales fund further esports collaborations.

The renewal also illustrates the maturation of esports sponsorship models. Traditional sponsors like telecoms and energy drinks remain vital, yet hardware manufacturers are carving out a niche as essential performance partners. As the esports audience expands and mainstream acceptance grows, brands that embed themselves in the competitive ecosystem—through equipment, data analytics, or training tools—stand to capture long‑term loyalty. Toronto KOI’s continued alliance with SCUF positions both entities to capitalize on this evolving landscape, setting a benchmark for future hardware‑team collaborations.

Toronto KOI Renews Partnership With SCUF Gaming

OverActive Media’s Call of Duty League franchise renews deal for the seventh consecutive year. · By James Fudge · February 11, 2026 · Categories: Call of Duty, Partnerships · Reading Time: 1 min

![Movistar KOI renews its partnership with SCUF Gaming for another year.]

OverActive Media announced Wednesday that its Call of Duty League franchise Toronto KOI has renewed its partnership with SCUF Gaming for another year.

Financial terms of the deal were not disclosed.

This renewal represents the seventh consecutive year that SCUF Gaming has been a partner of OverActive’s Call of Duty League franchise (formally known as Toronto Ultra).

Under the terms of this new deal, SCUF will provide Toronto KOI players with “elite‑level controllers,” work with the team to educate consumers on various SCUF products through “content and community engagement” efforts, and more.

In addition, SCUF branding will appear on team jerseys, on social media, and in created content.

SCUF joins other Toronto KOI sponsors and partners including Bell, Monster Energy, Blacklyte, and AMD.

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About the author

James Fudge has a career spanning over two decades in esports and gaming journalism. He began in 1997 at Game‑Wire/Avault and later served as Senior Editor, Esports at Sports Business Journal and The Esports Observer (2018‑2021).

Tags: Movistar KOI, OverActive Media, Partnerships, SCUF Gaming, Toronto, Toronto KOI