Ubisoft Barcelona Mobile's Studio Manager Jordi Martin to Speak at PGC Barcelona 2026

Why It Matters

The appearance underscores Barcelona’s emergence as a key talent and investment destination for mobile gaming, while giving Ubisoft a platform to attract partners and talent in a rapidly expanding market.

Key Takeaways

• Ubisoft Barcelona Mobile showcases *Hungry Shark* with over 1 billion downloads
• Jordi Martin joins panel on Barcelona’s emergence as a global gaming hub
• PGC Barcelona gathers 1,000+ industry professionals for networking and deals
• King, Rovio, Gameloft and others maintain Barcelona offices, boosting ecosystem
• Conference covers mobile, PC, console, AI, and HTML5 game development

Pulse Analysis

Ubisoft Barcelona Mobile has become a cornerstone of the studio’s mobile strategy, leveraging the massive popularity of the *Hungry Shark* franchise, which has topped one billion downloads worldwide. This milestone reflects the broader shift toward high‑engagement, free‑to‑play experiences that dominate the global mobile market, a segment where Ubisoft is investing heavily to diversify revenue beyond its traditional console titles. By pairing proven IPs like *Invincible: Guarding the Globe* with data‑driven live‑ops, the Barcelona team illustrates how legacy publishers can thrive in the fast‑paced mobile arena.

Barcelona’s transformation into a gaming hotspot is no accident. Over the past decade, the city has attracted a cluster of multinational publishers—King, Rovio, Gameloft, and Bandai Namco—drawn by favorable tax incentives, a vibrant talent pool, and a supportive local government. This concentration fuels cross‑company collaboration, accelerates talent mobility, and creates a fertile ground for indie studios to scale. The presence of a robust ecosystem also encourages venture capital inflows, positioning Barcelona as a European counterpart to established hubs like San Francisco and Seoul.

Pocket Gamer Connects Barcelona serves as the annual barometer for these trends, gathering more than a thousand developers, publishers, and investors to discuss everything from AI‑enhanced game design to HTML5 cross‑platform deployment. The event’s multi‑track format offers studios like Ubisoft a chance to secure publishing deals, explore emerging technologies, and benchmark against peers. As mobile revenues continue to outpace traditional console sales, the insights and partnerships forged at PGC will likely shape the next wave of growth for both the city’s ecosystem and the broader industry.