From Warwick Business School to a Career in Esports | Meet Our Change Makers

Warwick Business School
Warwick Business SchoolApr 14, 2026

Why It Matters

It shows that business-school skills are directly transferable to fast‑growing industries, encouraging graduates to pursue non‑traditional, high‑growth careers.

Key Takeaways

  • Freelance esports interviewing demands constant self‑promotion and cold outreach.
  • Warwick Business School’s CV and public‑speaking workshops built essential skills.
  • Embracing failure and change accelerates growth in competitive entertainment.
  • Choosing full‑time esports over consulting transformed the speaker’s career trajectory.
  • Continuous personal evolution prevents regret and maximizes life satisfaction.

Summary

The video follows Kung, a Warwick Business School alumnus who unexpectedly entered the esports industry as an on‑air interviewer and presenter. He now conducts pre‑ and post‑match interviews, creates content, and co‑hosts desk segments, navigating a freelance career in a highly competitive entertainment space.

Kung emphasizes that success in esports requires relentless self‑marketing: pitching, cold‑calling, and delivering on‑the‑day performance. He credits WBS’s practical workshops—CV writing, cover‑letter crafting, and public‑speaking—as the foundation that equipped him to sell himself and handle the pressure of live broadcasting. He also stresses that failure is a necessary step and that embracing constant change fuels professional growth.

Memorable quotes include, “The only constant in life is that we will always be changing,” and, “If you’re the same person next year as you are this year, are you really getting everything you want out of life?” These reflections underscore his pivotal decision to leave consulting for full‑time esports, a move he describes as life‑changing.

The story illustrates how traditional business education can translate into emerging sectors like esports, highlighting the value of adaptable skill sets and the willingness to pursue unconventional career paths. For graduates, it signals that leveraging core competencies—communication, personal branding, and resilience—can open doors beyond conventional corporate routes.

Original Description

Keltoum joined Warwick Business School in 2017 to complete a BSc in International Business. Now, she's a Freelance On-Air Esports Presenter and Interviewer.
Discover Keltoum's journey - from WBS to interviewing some of the biggest stars in one of the fastest growing industries in the world.
Keltoum is a Change Maker. Bold, curious and determined to make a difference.

At Warwick Business School, we champion people who turn bold ideas into real impact. That's why change starts here.
► Discover Warwick Business School: https://www.wbs.ac.uk/
► Explore our Undergraduate programmes: https://www.wbs.ac.uk/courses/undergraduate/
► Find out more about our Change Makers: https://www.wbs.ac.uk/about/meet-our-change-makers/
In this video:
00:00 Keltoum's Change of Career
00:26 Her Role as an E-Sports Presenter
01:30 What Change Means to Keltoum
01:58 Making a Change

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