APAC PC Market Up Nearly 12% in 2025

Why It Matters

The sharp 2025 growth followed by a projected 2026 decline highlights a volatile supply‑demand balance that will reshape pricing, margin strategies and market focus across the APAC region.

Key Takeaways

• APAC PC shipments rose 11.6% to 106.6 million units in 2025.
• Consumer PCs grew 6.4%, notebooks up 7%, desktops up 4.4%.
• Commercial PCs surged 16.7%; notebooks jumped 24% and workstations 6.8%.
• Supply constraints and rising memory prices will cut 2026 shipments 13.7%.
• Emerging Southeast Asian markets face steep price pressure on low‑end PCs.

Pulse Analysis

The 2025 rebound in Asia‑Pacific personal computing reflects a confluence of factors unique to the region. A massive device refresh, prompted by the Windows 10 end‑of‑support deadline, combined with government‑backed education initiatives in India, Indonesia and Japan, created a surge in both consumer and enterprise demand. Notably, commercial notebook shipments jumped 24%, underscoring enterprises’ need for portable, high‑performance tools as they transition to Windows 11 and modernize post‑pandemic workforces.

While growth was robust, the underlying supply chain fragility is now coming to the fore. AI‑driven data‑center expansion has siphoned DRAM and NAND capacity away from PC manufacturers, inflating component costs and tightening availability. This pressure is already translating into higher average selling prices, prompting vendors to protect margins by focusing on mature markets with premium‑priced devices. Meanwhile, price‑sensitive Southeast Asian economies, which rely heavily on low‑end PCs, are likely to see reduced inventory and slower adoption rates as consumers defer purchases.

Looking ahead to 2026, IDC projects a 13.7% contraction in shipments, a reversal that will force OEMs to recalibrate production strategies. Companies may accelerate the shift toward higher‑margin, value‑added solutions—such as AI‑optimized laptops or modular workstations—to offset volume losses. For investors and industry watchers, the key takeaway is that the APAC PC landscape is entering a period of strategic realignment, where supply constraints, pricing dynamics, and regional demand disparities will dictate market winners and losers.