Global OLED Monitor Shipment Surges 92% in 2025

Why It Matters

The near‑doubling of OLED monitor shipments reshapes the premium display market, creating sizable growth opportunities for panel manufacturers and component suppliers.

Key Takeaways

• OLED monitor shipments nearly doubled to 2.735 million units in 2025.
• ASUS captured 21.6% share, overtaking Samsung in Q3.
• 27‑inch 240 Hz QHD models drove most of the demand surge.
• MSI’s multi‑tier lineup secured third place with 13.1% share.
• 2026 shipments projected to rise 51% YoY.

Pulse Analysis

The OLED monitor market exploded in 2025, reaching 2.735 million units—a 92 percent year‑over‑year jump, according to TrendForce. The surge was anchored in aggressive fourth‑quarter promotions and the breakout popularity of 27‑inch QHD panels running at 240 Hz, which offered an attractive price‑to‑performance balance for gamers and creators. Manufacturers also introduced ultra‑fast 280 Hz models, further energizing demand among performance‑focused users. This combination of compelling specifications and timely marketing pushed OLED from a niche segment into mainstream visibility within a single year.

Brand dynamics reshaped the competitive landscape. ASUS reclaimed the top spot with a 21.6 percent share, leveraging its ROG, ProArt and ZenScreen lines to cover gaming, professional, and mobile productivity niches. Samsung held steady at 19.3 percent, betting on new 27‑inch 180 Hz and high‑end 49‑inch UHD OLEDs. MSI’s rapid product iteration secured third place with 13.1 percent, while LG maintained dominance in the 39‑ and 45‑inch categories, and Dell’s Alienware push captured 9.9 percent by expanding into non‑gaming 120 Hz models. Each player’s portfolio diversification proved critical to capturing growth.

Looking ahead, shipments are projected to climb another 51 percent in 2026 as manufacturers roll out refreshed panels and deeper discounts. The forecast translates into heightened demand for large‑area OLED substrates, flexible encapsulation materials, and high‑speed driver ICs, creating a ripple effect across the semiconductor and materials supply chain. Companies that can scale production while maintaining yield will gain a decisive edge, and investors should watch panel fabs and component makers for accelerated capital expenditures. The market’s rapid expansion also signals a broader shift toward OLED as the preferred display technology for premium monitors.