If You Need a Laptop, Buy It Now

The Atlantic
The AtlanticApr 11, 2026

Why It Matters

Rising RAM costs will inflate prices of laptops, phones and consoles, squeezing consumer budgets and reshaping supply‑chain strategies for tech manufacturers.

Key Takeaways

  • Global RAM shortage driven by AI data‑center demand.
  • Memory prices rising, adding $100+ to consumer devices.
  • Seventy percent of new RAM production allocated to AI workloads.
  • Tech giants will spend $500 bn on AI, one‑third on memory.
  • New supply won’t arrive for 2‑5 years despite Tesla’s plans.

Summary

The video warns that a worldwide shortage of RAM – the short‑term memory that powers every computer, phone and console – is about to make consumer tech noticeably more expensive. The shortage is directly linked to the AI boom, as data‑centers running large language models consume massive amounts of memory.

Industry analysts estimate that this year tech giants such as Meta, Amazon and Microsoft will pour roughly half a trillion dollars into AI infrastructure, with about a third of that budget earmarked for memory. Consequently, around 70% of all RAM produced this year is destined for data‑centers, squeezing supply for everyday devices and driving up prices.

The phenomenon has been dubbed “RAMageddon.” Samsung’s latest Galaxy phones now cost roughly $100 more than previous models, and the PlayStation 5 has seen a similar price bump despite being five years old. Elon Musk has announced plans for Tesla to manufacture its own memory chips, but even the richest man faces a 2‑to‑5‑year timeline before any meaningful output.

For consumers, the immediate impact is higher purchase costs and delayed upgrades. Manufacturers will eventually have to pass the memory premium onto buyers, while companies that can secure or produce RAM may gain a strategic advantage in a market increasingly defined by AI‑driven demand.

Original Description

Tech gear is about to get more expensive due to a worldwide shortage of a basic electronics part—“and you can thank the AI boom,” Hana Kiros reports. She breaks down what RAMageddon could mean for tech prices:
📸: Bloomberg / Peter S. Kološ, Creatas Video+ / Anastassiya Bezhekeneva, Moment / antoniokhr, iStock / Narumon Bowonkitwanchai, Moment / HUIZENG HU, Moment / Michael M. Santiago, Getty Images News / Scott Olson, Getty Images News / Bloomberg / Bloomberg / Fabrice Coffrini, AFP / Yasuyoshi Chiba, AFP / Justin Sullivan, Getty Images News / Sebastien Bozon, AFP / Smith Collection/Gado, Archive Photos / Tomohiro Ohsumi, Getty Images News / Tom Pennington, Getty Images News

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