HealthMark Group Acquires Purview to Expand Clinical Data Exchange

Why It Matters

Integrating cloud imaging eliminates the “sneaker‑net” bottleneck, accelerating diagnosis and treatment across health systems. The acquisition positions HealthMark as a more comprehensive health‑information exchange leader in a market demanding seamless data interoperability.

Key Takeaways

• Two-thirds of radiology images still shared on physical discs
• Purview enables cloud-based DICOM ingestion and browser viewing
• HealthMark expands clinical data exchange with imaging integration
• Five of top ten children’s hospitals already use Purview
• Acquisition accelerates care delivery and improves patient outcomes

Pulse Analysis

The healthcare industry’s digital transformation has largely bypassed radiology, where legacy workflows still depend on CDs and DVDs. This “sneaker‑net” approach not only slows down clinical decision‑making but also inflates operational costs and frustrates patients awaiting results. As hospitals adopt electronic health records, the gap between imaging data and other clinical information becomes increasingly visible, prompting vendors to seek unified, cloud‑native solutions that can bridge the divide.

Purview’s platform tackles these challenges by offering end‑to‑end cloud handling of DICOM files. Its ingestion engine automatically parses complex imaging studies, while a browser‑based viewer delivers diagnostic‑quality images without the need for specialized workstations. The technology’s adoption by five of the top ten children’s hospitals demonstrates its scalability and reliability in high‑volume settings. By moving imaging to the cloud, providers can embed radiology results directly into health‑information exchanges, enabling clinicians to access a complete patient picture in real time.

HealthMark’s acquisition of Purview signals a strategic shift toward holistic data exchange services. Combining its existing health‑information exchange infrastructure with cloud imaging creates a single‑pane‑of‑glass experience for providers, payers, and patients. This integration aligns with broader market trends emphasizing interoperability, value‑based care, and rapid diagnostics. As more health systems prioritize seamless data flow, HealthMark is positioned to capture a larger share of the growing $10 billion cloud imaging market, while simultaneously improving care coordination and patient outcomes.

Deal Summary

HealthMark Group, a leader in clinical information exchange, announced the acquisition of Annapolis‑based cloud medical imaging company Purview. The deal will integrate Purview’s cloud platform into HealthMark’s ecosystem, enabling instant access to DICOM imaging files alongside medical records and expanding its clinical data exchange capabilities.